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Education + Event Manager

Function:  Education
Location: 

US

Work Arrangement:  Remote

Role Summary 

The Education + Event Manager (Retail + Professional) excels at building and delivering best-in-class education and event strategies across Premium Retailers and Professional/Salon channels. This role will create training curriculum, education materials, and execute in-person and virtual trainings and events. Reporting into the Field & Education Director, this dynamic role will work closely with Sales, Marketing, and Retail/Salon partners to drive brand awareness and sales through education and events.  

 

Role + Responsibilities 

  • Own the creation and execution for all education and event needs across retail and PRO 

  • Present and host virtual and in-person trainings 

  • Partner with marketing on product knowledge to create a vision for retail in-store activations and salon activations and content 

  • Cultivate relationships and own communication with the education and event teams at Sephora, Ulta, BSG/Cosmoprof, and Salon Centric to drive best-in-class education and event opportunities 

  • Create strategy for all education and event opportunities, work with director of field on budget management, report ROI and data analytics on events, trade shows, and education 

  • Build training materials such as PRO digital modules, training manuals, and in-store collateral 

  • Partner with marketing on the brand voice and creative for the vision on all collateral and assets 

  • Own education and event budget and track all spend against the budget  

  • Manage product comps and gratis shipments to distributors and field team in collaboration with Operations, including creating shipping labels  

  • Create, source, and manage logistics for all field team education and event needs (collateral, gratis, samples, etc) 

  • Partner with Marketing to conceptualize and execute event and trade show strategies that create brand awareness and loyalty  

  • Own relationship with 3rd party vendors on booth execution and trade show logistics 

  • Schedule and coordinate in-store events for Ulta + Sephora 

  • Partner with BSG + Salon Centric on education plans and scheduling classes 

  • Manage training product gratis, event in a box, and all retailer programs in relation to education and events 

  • Prepare one-pagers for launches and promotions   

  • Maintain and update key sales and marketing calendars for visibility on activations  

  • Create content for retailers and distributors  

  • Consumer facing content – advisor to ensure application is correct on set  

  • Coordinate and manage all logistics for trade shows and field events   

  • Partner with Field & Education Director on budget planning  

 

Requirements 

  • 5+ years of experience in Retail and/or PRO education and event management  

  • Experience working with Sephora, Ulta, Salon Centric, and/or Cosmoprof is a plus!  

  • Proven track record with successful ideation and execution of education and events  

  • Experience building education curriculum and executing in-person education  

  • A passion for brand building & relationship building   

  • Proficient using Microsoft Suite  

  • Travel up to 40% for trade shows, distributor meetings, and field events traveling on the weekends required as needed 
     

About Briogeo

At Briogeo, we are on a mission to empower every person to succeed on their unique healthy hair journey. We accomplish this mission by providing our community with the right products, tools, and education to thrive.

 

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison, to internal incumbents currently in similar roles. Pay Range: $84,000 - $87,500 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include an annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

 

Notices

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

 

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.

 

Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.

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