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Senior Manager Earned Media, Global OPI

Function: 
Location: 

CA, US

Work Arrangement: 

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Position Title:  Senior Manager Earned Media, Global OPI

Location: Los Angeles

Reports to:  Director, Digital & Consumer Engagement

Direct Reports: n/a

Scope / Brands: Global OPI

 

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

 

THE ROLE

Working with a multifunctional team and supporting the Director, Digital & Consumer Engagement and alongside the Senior Manager, Global Digital Content & Social Media, your role will be integral in the delivery of Influencer and PR strategy for OPI. This role drives all aspects of OPI’s global earned media component of global strategies, initiative launch, toolbox assets, strategic partnerships, influencer identification and recruitment, digital communities, PR efforts focused on outperforming key competitive brands on key markets and driving high EMV (Earned Media Value). You’ll be looking for opportunities to maximize OPI brands’ reach and reputations across Earned Media platforms – delivering high impact influencer marketing campaigns, providing proactive and reactive influencer outreach, and providing global PR strategy/crisis management guidance to all markets. You’ll support with Influencer management: contracting, management, payment and content review in collaboration with the social media & marketing teams. You will also lead the Global Digital Team in finding efficiencies, and implementing new tools and processes for streamlining influencer management across markets.

 

KEY RESPONSIBILITIES

  • Global Influencer Marketing Strategy
  • OPI Influencer Marketing Pyramid - global & local direction
  • Community Activation strategy of Earned Channels, including driving connection and synergy with paid activations and e-comm to maximize earned coverage. 
    •  FB Groups Program Management (50k users)
    • OPIcons / Nail Boss Program Management (300 users, IG + TikTok)
  • Community activation strategy for global owned channels.
  • Responsible for global talent identification, contract and relationship management with global influencers such as Top nail artists, Bloggers, Lifestyle or pro influencers. Point of Contact for talent approval process.
  • Earned Analytics & Reporting – incl. influencer campaign KPI tracking
  • Ownership over Influencer/Creator Management tool
  • Accountable for ensuring the execution of Center of Excellence Earned Playbooks & Guidelines 
  • Earned Media Budget Management
  • Issues & Crisis Management Point of Contact
  • Ownership & Distribution of Earned Media Best Practices
  • Global Point of Contact for PR Agency & local market needs
  • Best In Class Event Strategy & Guidance

 

QUALIFICATIONS

Essential:

  • You have 5+ years’ experience in PR and influencer marketing either in-house or agency side;
  • You have proven experience in delivering brand messages online and seeding videos/photo content;
  • You have a strong understanding of the social media landscape; you have knowledge of influencer marketing management and analytics platforms including Tribe and Traackr/CreatorIQ/Grin.
  • You have excellent organizational skills and experience in setting objectives and evaluating the success or otherwise of key activities;
  • You are able to priorities and work under pressure meeting deadlines in a timely manner with a flexible and friendly attitude;
  • You embrace and accelerate change, thinking outside the box and bringing fresh ideas, in a fast paced environment;
  • You show a strong sense of individual accountability and able to work with autonomy;
  • You pioneer new ideas & approaches and are committed to deliver results;
  • You are a strong team player and collaborates easily with others, willing to help and learn from others and shares relevant information with the team;
  • You communicate effectively, delivering impactful presentations; you are able to negotiate and influence;

 

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Wella Company's total rewards package for employees. Pay Range: <$98,300 - $144,100 > salary per year. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO). 

 

EEO OPPORTUNITIES

Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

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