Brand Manager Retail Hair

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans for brand growth. Uses data analytic skills, deep brand knowledge, market trends and retail customers understanding, along with creativity and critical thinking to unlock local brand success. 

This is a fixed-term contract due to maternity backfill. 

KEY RESPONSIBILITIES

1. Brand Development and Management

Contributes to overall brand vision and sets long-term objectives and strategies for growth. Owns local brand strategic targets, equity and vis ID. Gathers insights to identify brand opportunities and defines the consumer journey for our digital and offline ecosystem. Adapts and localizes global toolboxes, while leading media plans, social media activations, influencer campaigns and local productions. Manages communications and relationships with agency partners.

2. Portfolio and Initiative Development

Develops and leads annual brand Innovation Master Plan. Aligns the local plans to global brand purpose, local insights & trends, market feedback and white space opportunities. Contributes to innovation pipeline planning and leads local launch execution aligned with global strategy. Monitors portfolio and initiatives performance and recommends actions to optimize product mix, profitability and brand growth.

3. Commercial & Sales Collaboration

Overviews sales promotion measures in coordination with the trade marketing teams, supporting customer and category growth in alignment with brand priorities. Partners closely with Sales to help develop and deliver brand presentations at retailer strategy meetings. 

4. KPIs

Owns the brand marketing budget, ensuring effective allocation of resources and accurate budget tracking. Responsible for the business success of the brands in line with defined KPIs. Creates and evaluates product, market and competition analysis, recommending actions for improvement. 

5. Cross-functional Collaboration

Leads cross-functional project teams to ensure successful collaboration and alignment across Marketing, Sales, Trade Marketing and Supply Chain functions, contributing to a fun, collaborative and goal-driven environment.

QUALIFICATIONS

• Degree in related discipline or equivalent.
• Professional background in Brand Management at Beauty /Hair products FMCG for 5 years.
• Fluent in Greek and English.
• A flair for building and managing beauty brands.
• Entrepreneurial thinking and independent working methods.
• Pragmatic leadership & good communication skills.
• Collaborative with excellent priority setting skills.
• Strong initiative and follow through.
• Ability to translate brand strategy into customer strategies.
• High decision-making authority.
• High affinity for numbers and analytical thinking skills.
• Creativity and a high digital affinity.
• High service and customer orientation.
• Very good presentation skills and techniques.

BENEFITS & CULTURE

At the Wella Company, we passionately treat our business like our own and act accordingly. We dream big and stretch ourselves to go beyond, being ambitious for our consumers, customers and ourselves. This is what keeps us growing. We know that business, social responsibility and sustainability do form a virtuous circle and we are on a mission to prove it. We constantly challenge ourselves to make courageous choices and drive positive change. Because we know that, as a team, we can have a real impact and create the extraordinary for customers, consumers and beyond.

In return, we offer an attractive remuneration package plus generous product allowance and a successful team-focused environment which encapsulates our values – Collaboration, Creativity, Courageous, Connected and Committed.