Brand Marketing Manager

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

The Role

The Brand Marketing Manager plays a pivotal role in one of the key growth areas for the Wella Company, driving strategy and execution to accelerate business growth in the professional salon channel. The role requires strong leadership skills and entrepreneurial spirit to build the brand short, mid, and long-term strategy and plans, collaborating very closely with the Global team.

Daily tasks include lead innovation, activation and go-to-market strategies and plans including content and media (owned, earned, and paid), Strong marketing capabilities on brand building, influencer marketing, social media marketing are required, as well as business acumen is critical to drive a high-performance-driven culture in the Team.  The role requires strong collaboration skills to build effective partnerships with internal and external local and global stakeholders.  

Key Responsibilities

• Brand portfolio: Defines, develops and executes the brands’ portfolio strategic choices and plans; Works closely with trade marketing, sales and education teams to define and develop the brand’s portfolio strategy and go-to-market plans.
• Brand innovation: Partners with global team to provide the input and insights to have innovations; Defines, develops, and delivers the marketing activation plan and builds the go-to-market plans with trade marketing to ensure the brand’s innovation success.
• Brand demand creation and activation plans: Defines, develops, and executes the brands’ local communication and activation strategies and plans (content, earned, owned, and paid media, e-commerce, search, influencers, education, shopper communication, PR, media events etc.); Understands media sufficiency, recommends appropriate level of activity, and spend to be competitive in market and grow market share.
• Supports Brand P&L management: Ensures innovations and plans help achieve the brand’s top and bottom-line growth objectives. Own and manage MKT budget

Professional Profile

• Undergraduate degree in Business, Marketing, or relevant field of study
• 4+ years’ relevant work experience in marketing and brand buildings; Previous experience in Professional Beauty, FMCG and/or beauty industry is highly preferred
• Tech and digital savvy
• Strong brand building knowledge and skills, including consumer targeting, brand positioning, creative, media planning, channels (social, digital video, programmatic, etc), earned media (influencer marketing and PR), search and e-commerce
• Prior experience evaluating creative work and working with a diversity of external agencies
• Strong analytical and strategic thinking skills
• Strong financial acumen and ability to understand and manage a brand P&L
• Effective collaboration skills (win for the team) with an ability to influence internal and external stakeholders; Excellent presentation and communication skills
• Driven & ambitious leader with strong sense of ownership, accountability, and results/action-oriented
• Ability to learn fast and operate effectively within rapid change and ambiguity

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.