Manager, Trade Marketing, OPI - Ecomm, DSO

Function:  Sales

Calabasas, CA, US

Work Arrangement:  Hybrid




Position Title: Trade Marketing Manager

Location: Calabasas, CA (Hybrid 2-3 days in office)

Reports to:  Head of Trade Marketing

Scope / Brands:  OPI



Together,WEenable individuals to look, feel, and be their true selves. 

WellaCompany is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, WellaCompany and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, WellaCompany empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. 

For additional information about the Wella Company please visit  



To continue this exciting journey and deliver on our customer promise, we are looking for a hands-on, enthusiastic Trade Marketing professional to join the team. The Trade Marketing Manager (TMM) leads the Go To Market Strategy for the US. The TMM translates the Brand & Innovation strategy into external Category growth opportunities for our customers, across the relevant channels. The TMM owns the 4Ps strategy and execution and enables the sales teams to deliver against them. The TMM also guides the Brand innovation team to solve for the needs of the market by conducting clear analysis of the category and competitive opportunities.  



  • Analyze the business and 4Ps to define the key business drivers in your channel for the Category
  • Define the Category Growth platform
  • Define relevant and stretch 4Ps KPIs
  • Create and own the 4Ps strategies to deliver against the KPIs
  • Define the 4Ps principles by channel as our local success model
  • Design cross-functional engagement strategies for subject matter expert topics
  • Deliver Innovation launch commercial strategy and KPIs
  • Deliver best in class sales enabling tools (Concept Sell, Sales engagement plan, Seasonal materials, etc…)
  • Deliver consistent customer/competitive understanding and update Brand team
  • Deliver Standardized ways of working to drive compliance to Local Success Model and delivery of financial targets
  • Develop the sales team you work with to make them more strategic and future    trade marketers
  • Partner, challenge, and push sales team to deliver better outcomes together




  • You thrive at building strong customer relationships and delivering customer-centric solutions.
  • You thrive in understanding the business facts to build a great strategy.
  • You are committed, conscientious and always lead with integrity.
  • You recognize the value that different perspectives and cultures bring to an organization.
  • You believe in the value of teamwork.
  • You bring a high level of knowledge and know-how plus creativity and enthusiasm to your work and to everything you do. 



  • 5+ years’ prior experience in consumer package goods sales / trade marketing environment 
  • Bachelor’s degree  
  • Strategic thinking – you are thrilled to understand rationale and business drivers to build your recommendations
  • Proactive approach – take initiative to do what’s needed for the business 
  • Strong Business analysis skills, detail oriented 
  • Ability to collaborate effectively with cross-functional teams with a customer-focused mindset 
  • Ability to lead & influence the cross functional team 


We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Wella Company's total rewards package for employees. Pay Range: $100K-$120K salary per year. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life, and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO). 



We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: 

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled. 

English - Please click on thislinkto review the Notification of Equal Opportunity Rights poster 

Español - Por favor, haga unclicen el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo