Category Sr. Manager


Title: Category Sr. Manager

Location: Dallas, TX



Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

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The Category Sr. Manager role is a headquarter account management role with responsibility for the Color Category at Beauty Systems Group (BSG). It is accountable to lead and execute with excellence a Joint Business Plan developed and aligned at the customer headquarters BSG (Denton, TX) but comes to life in 1,100 stores with a national footprint.  The Sr. Manager is also expected to deliver channel/ brand business targets including growing net revenue and share through superior sales fundamentals (i.e. price, distribution, merchandising, shelving), and through the development of business plans which drive business building upon customer and brand priorities and winning strategies.



  • The BSG HQ role has the key responsibility to delivering volume, share and ROI. This customer's performance has a material impact on the National and Global Wella Professional Beauty results. Share growth is expected to deliver growth in advance of the customer category trends. 

  • New item sell-in is another core deliverable, as results must meet established launch plan expectations.

  • Developing strong customer relationships is critical. This role primarily interfaces with a sophisticated/large customer at the Buyer, Category manager, Category Director, and sometimes VP level. All core merchandising and ad hoc business relationship decisions are delivered via these key relationships.

  • This position plays an active role in the development and execution of the customer HQ JBP. There are formal quarterly checkpoints with in-person meetings that include the BSG President and key customer VP's.

  • A core deliverable of this role is to deliver category planning that results in each of our  brands expected  DPSM (distribution, pricing, shelf, merchandising) results. This role owns the National Ad vehicle (Shopping Guide) and all in store sales fundamentals in 1100 stores. The stores do ~70% of the Customers' business.

  • To be effective in this role and earn the customer trust, the role must have deep insights into the Salon landscape, competitive activity, and industry trends. They must also be grounded in the fundamentals of more sophisticated insights like SBD (Shopper Based Design).

  • This role does not directly manage people. It does, however, have indirect management and coordination responsibility with both the BSG STREET Team and with a full set of multifunctional resources (Finance, Product supply, shopper marketing, trade marketing, education) and also leverages learning and synergy with the BSG Canada Team.

  • Based on the size of the customer, this position plays an important strategic role with our internal teams (Marketing/Trade Marketing) helping to shape our national promotions and initiative plans while in development. They also regularly input in presentation content for NA leadership and Global reviews.

  • Development and execution of all presentations at BSG.   

  • Leading the strategy, tactics, and execution in all JBP activities.

  • Management of short-term and long-term business results, including innovative changes aimed at broad financial impact.

  • Driving distribution, shelving, pricing, and promotion support to optimize spend.

  • Identification and activation of fact-based sales opportunities.

  • Accurately forecast the business.

  • Managing promotional funds to effectively drive the business.

  • P&L management.

  • JBP & QBR presentation lead

  • Merchandising Strategy process tactical planning & execution




  • Bachelor’s degree (Business Administration, Marketing or similar discipline)

  • 8+ years’ experience in account management or commercial sales

  • Ability to work well under pressure

  • Strong organizational skills

  • Excellent oral and written communication skills

  • Proficient computer knowledge – MS Word, Excel spreadsheet and PowerPoint


  • MBA degree

  • Beauty industry experience



We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at:

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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