E-Commerce & Online Activation Specialist

Description
The E-Commerce & Online Activation Specialist is responsible for driving online sales performance, digital execution excellence, and flawless campaign activation across e-commerce platforms and digital retail partners. This role acts as the key link between brand and commercial teams to ensure that online touchpoints are optimized, locally relevant, and conversion-focused.
The position requires strong coordination with distributors, retailers, agencies, and internal stakeholders to execute always-on and campaign-based activations that accelerate growth across priority markets.

Key Responsibilities
E-Commerce Execution & Performance
Own day-to-day execution of e-commerce activities across key online retailers and marketplaces.
Ensure best-in-class online shelf execution (content, imagery, A+ content, SEO, pricing, availability, ratings & reviews)
Track and analyze e-commerce KPIs including traffic, conversion, sell-out, share, and ROI, and recommend optimization actions
Support commercial teams with online forecasting, promotions, and performance tracking
Online Activation & Campaign Management
Lead digital activation of brand campaigns across e-commerce and retailer media platforms
Coordinate end-to-end execution of promotions, launches, seasonal events, and always-on activations
Ensure timely and accurate rollout of assets, messaging, and mechanics across markets and customers
Manage campaign calendars and alignment with brand, trade, and media plans
Stakeholder & Distributor Management
Act as the primary point of contact for e-commerce topics with distributors, retailers, and local partners
Brief, coordinate, and follow up with agencies on content creation, media activation, and optimization
Support cross-market alignment while ensuring local relevance and compliance
Content & Consumer Experience
Ensure brand consistency and high-quality consumer experience across all online touchpoints
Optimize product pages and brand stores to improve discoverability and conversion
Coordinate localization of content where required (language, cultural relevance, regulatory needs)
Reporting & Insights
Prepare regular performance reports and post-campaign evaluations
Translate data into actionable insights and recommendations for continuous improvement
Share best practices and learnings across markets and teams

Qualifications & Experience
Education
Bachelor’s degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field
Experience
2–3 years of experience in e-commerce, digital marketing, online activation, or related roles
Hands-on experience working with online retailers, marketplaces, or DTC platforms
Experience in FMCG, beauty, personal care, or consumer goods is a strong advantage
Exposure to regional or multi-market setups is preferred
Technical & Functional Skills
Strong understanding of e-commerce fundamentals (online shelf, conversion levers, retail media, promotions)
Experience with analytics and reporting tools (Excel, dashboards, retailer platforms, Google Analytics or similar)
Familiarity with digital media, content management, and campaign execution processes
Solid project management skills with the ability to manage multiple priorities simultaneously
Soft Skills & Competencies
Strong stakeholder management and communication skills
Ability to work cross-functionally in a fast-paced environment
High attention to detail with strong execution discipline
Commercial mindset with a data-driven, results-oriented approach
Proactive, hands-on, and solution-focused attitude
Language
Fluent English and Arabic required