Trade Marketing and Sales Analyst - Retail Hair

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE & OPPORTUNITY:

Develop and execute a comprehensive 5P strategy for Retail Hair categories, aligning with brand vision to meet top and bottom-line targets. Act as a crucial link between Marketing and Sales, fostering synergies across functions and geographies for on-ground executions within budgets and brand vision.

Key Responsibilities:

1. Integrated Functionality:
Central point for core functions (Sales, Brand Marketing, and Demand/Supply Planning) to ensure brand vision and financial KPIs realization on the ground.
Develop channel-specific strategies with a sell-out mindset.

2. Trade Strategy and Business Acumen:
Define a robust 5P strategy and facilitate achievement of financial KPIs.
Create a localized trade sell toolkit, aligning initiatives with a retailer mindset.
Familiarity with brand financials for key markets.
Support Brand Marketing teams in S&OP from a trade perspective.

3. Budget Oversight:
Act as Budget Owner for A&CP & TI, managing BTL elements for categories across markets.

4. Market Insight and IMS Management:
Understand monthly IMS, collaborate with Sales teams for target-driven plans.
Monitor and implement perfect store principles.

5. Strategic Activation:
Leverage key account and channel insights for trade strategies and activation plans.
Oversee day-to-day management of trade element executions across EMEA FDM markets.

6. Operational Excellence:
Ensure 100% on-time delivery of trade elements, adhering to commercial readiness timelines.
Conduct forecasting for base, promotions, and initiatives.
Monitor promotional performance and adjust forecasts aligned with strategy and competition.

7. Market Understanding:
Understand market and channel landscape for each country, using data insights and trade calendars.
Promotional Activities:
Develop and execute promotions, collaborating closely with the field teams.

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