Field Account Executive, Briogeo CA

Position Title: Field Account Executive, Briogeo CA 

Department: Sales

Location: CA Remote 

Reports to: Field Sales & Education Leader 

Scope / Brands:  US Briogeo

We’re seeking a highly motivated individual with a deep passion for beauty, a strong sales mindset, and the ability to lead in a dynamic retail environment. As a key member of the Field Sales & Education team, the Account Executive is responsible for driving in-store sales, building relationships with store leadership and Beauty Advisors, and elevating brand awareness across their designated region. This role serves as the face of the brand in the field—delivering high-impact education, executing events and activations, and ensuring excellence at retail.

Key Responsibilities

• Cultivate and maintain strong relationships with store leadership and Sephora/Ulta Beauty Advisors.

• Execute field education: lead trainings, round robins, and one-on-one sessions to drive product knowledge and engagement.

• Manage and mentor a regional freelance team to ensure consistent coverage, brand representation, and follow-up support.

• Achieve and exceed sales goals in assigned doors through strategic visits, events, and merchandising support.

• Plan and execute in-store events and activations in partnership with retailers and the internal marketing team.

• Regularly report on door performance, event impact, and training metrics.

• Identify growth opportunities within top and underperforming doors and develop door-specific strategies.

• Ensure visual merchandising standards are upheld and brand presence is elevated at retail.

• Partner with the marketing and sales team to ensure alignment on national and regional initiatives.

Qualifications

• 3+ years of experience in field sales, account management, or education within the beauty industry.

• Proven track record of driving sales and executing successful in-store events or activations.

• Deep understanding of the retail landscape (Sephora and/or Ulta experience highly preferred).

• Strong communication, organization, and leadership skills.

• Ability to manage multiple doors, prioritize tasks, and travel within the assigned territory.

• Passion for clean beauty, education, and delivering exceptional experiences in-store.

• Proficient in Excel, Word, and reporting platforms; experience with Asana or similar project tools is a plus.

About Briogeo

At Briogeo, we are on a mission to empower every person to succeed on their unique healthy hair journey. We accomplish this mission by providing our community with the right products, tools, and education to thrive.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles—pay Range: $65k-90k salary per year plus bonus. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).