CMI Business & Social Analyst (gn) - Pro Hair Color

CMI Business Senior Analyst




Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit

The company is undergoing a profound digital transformation and Digital Marketing is a key priority in the organization.

We are currently looking for an ambitious, talented, growth mindset leader to lead Digital Marketing across Owned, Earned and Paid with the primary focus on our largest brand: Wella Professionals across Color and Care portfolio.


The Social/ Digital Analyst, CMI, reporting into CMI Associate Director, plays an integral role within Global CMI Function and acts as center of excellence of leveraging social & digital data to generate valuable insights. This role not only supports the designated Business Unit/ Brand CMI team, but also performs a consultant role to other CMI teams supporting other Business Units/ Brands.

A qualified candidate comes with solid experiences of using social listening, search insights, visual analytics, product ratings and reviews as main sources of gaining category trends, competitor intelligence and consumer insights.  

Guided by both CMI VP and CMI Associate Director, this role is responsible of jump-start social listening capabilities in Wella Company and performing needed analysis & tracking utilizing social digital data/ information.


Technical Expert on Social Listening

  • Introduce and deploy fundamental self-service social listening tools in Wella Company
  • Set up varies dashboards according to respective category & business needs in the self-service social listening tools
  • Provide regular reports on social insights and analytics to measure brand KPIs and competitor, category movement
  • Discover and monitor beauty trends & conversations that shape the category dynamics
  • Act as the center of excellence in CMI on social listening related questions
  • Effectively manage social listening partner relationships.
  • Constantly explore new social listening agencies with cutting edge technology and/ or capabilities.

Guided by CMI Associate Director to perform required analysis leveraging social digital data

  • Leverage social listening to perform varies analysis, esp. business opportunity related deep dive for Hair Color
  • Collaborate with Digital Team on GTM best practices

Business intelligence guided by CMI Associate Director:

  • Identify and drive market, segment, customer insights, create reports and data visualization to guide the strategic decision-making and brand building efforts.
  • support management with ad-hoc analyses by providing meaningful and fact-based market intelligence


The ideal candidate

  • 2 to 3 years of experience in Social Digital Analytics for insights mining, preferably in Beauty category.
  • Direct experience in social content management and measurement is preferred
  • Able to identify, analyze, and interpret trends/patterns and insights leveraging multiple data sources
  • Familiar with Sprinklr
  • Strong connection to Culture (cultural awareness) – pop culture, social media, influencers, trends
  • Possesses and enthusiastic and positive “can do” outlook, even when under pressure
  • Self-motivated - able to self-start projects and solicit collaborations
  • Strong learning & service mindset, curios, dynamic and entrepreneurial
  • Good command of MS Office Suite, in particular Power Point.
  • Fluency in written and spoken English is required, a second language is an asset.
  • Work experience in an international environment and matrix organizations.


We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at:

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo