Trade Marketing Manager

Position Title: Trade Marketing Manager

Location: Southern Finland

Reports to: Country Manager

Scope / Brands: Haircare

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands, such as Wella Professionals, Sebastian Professional, Briogeo, Nioxin, OPI and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company, please visit www.wellacompany.com.

THE ROLE

We are looking for an analytical and eager‑to‑learn Trade Marketing Manager (TMM) who is ready to take responsibility for brand development, marketing strategies, and strengthening commercial execution in the professional salon channel. In this key role, you will ensure that the company’s strategy is translated into impactful, locally relevant actions—creating value for our customers, growing our brands and supporting our sales organization in reaching its targets.

The Trade Marketing Manager is part of the local Lead Team and the Northern Europe Trade Marketing team, playing a central role in business development and execution.

KEY RESPONSIBILITIES

Analysis, Sales Tracking and Planning

• You will proactively produce local sales and market analysis to support decision-making. A key part of the role is defining next steps and action plans based on your analysis.
• You will also be responsible for planning launches, campaigns and other activities for the local professional salon market, ensuring a customer‑centric approach, leveraging local market knowledge and analyzing profitability. Producing or sourcing sales support materials is also part of the TMM role.

Budget Responsibility

• Ownership of the marketing budget and operating expense budget, including monthly follow-up.

Ownership of Sales Meetings and Sales Cycle Processes

• You will coordinate the planning and execution of sales meetings as well as the preparation of presentations.
• You are responsible for executing the sales cycle process in Finland on schedule and in line with the Northern Europe strategy.

QUALIFICATIONS

• Background in sales, marketing or other relevant commercial roles.
• Fluency in Finnish and English.
• Pragmatic leadership style and strong communication skills.
• Excellent prioritization and collaboration skills.
• Readiness to work across multiple workstreams and manage them within set timelines.
• Strong initiative and the ability to carry plans through to completion.
• Ability to translate brand strategies into concrete customer strategies.
• Strong analytical and strategic skills.
• Advanced skills in Excel and PowerPoint.

WHAT WE OFFER

• A front-row seat to various marketing focus areas in an international and innovative Wella Company Northern Europe organization.
• The opportunity to identify and unlock new growth opportunities through analysis, planning and continuous tracking.
• Strong support from management and a skilled team around you.

INSPIRED BY GROWTH, BRANDS AND IMPACT? JOIN US IN SHAPING THE FUTURE OF THE PROFESSIONAL SALON CHANNEL.

Submit your application and join us in building future commercial success!

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo