National Account Executive

Position Title: National Sales Executive, OPI (DSO & National Accounts)

Location:  Hybrid (Remote/National travel - UK)

Reports to: Senior National Account Manager

Direct Reports: 0

Scope: OPI

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

The OPI DSO National Sales Executive is responsible for driving revenue growth and elevating brand presence within the Direct Salon (DSO) channel and National Accounts through the effective leadership of our external field sales partner, Standout Sales Agency, and their team of Business Development Consultants.

This role is primarily focused on managing and enabling the external sales team, ensuring they have the tools, information and support required to achieve sales targets and deliver exceptional brand representation in the field.

As the key liaison between Standout and our internal OPI teams including Brand, Trade Marketing, Demand Planning, and Finance, you will ensure alignment, communication, and flawless execution of commercial strategies.

The ideal candidate will be strategic, highly organised, and collaborative, with proven experience in direct-to-salon sales, people management, and national account management within the professional beauty or nail industry.

KEY RESPONSIBILITIES

External Sales Team Leadership

• Manage and support the Standout Sales Agency and their team of 10 Business Development Consultants, driving performance and ensuring sales targets are met.
• Lead regular communication, performance reviews, and development sessions to maximise team motivation and capability.
• Host monthly National Sales Meetings with the DSO/Standout team to align priorities, performance, and promotional execution.
• Conduct regular field visits (approx. 4 days per month) to coach, observe, and support the external team in driving excellence in salon partnerships.

Business Planning

• Assist with day-to-day sales operations, reporting, and performance tracking.
• Develop and execute promotional and activation plans tailored to each customer and channel.
• Collaborate on the creation and implementation of Joint Business Plans (JBP) and annual trade terms, driving both profitability and revenue growth.
• Understand customer objectives and ways of working to build mutually beneficial partnerships.

Cross-Functional Communication & Alignment

• Act as the key conduit between the external sales team and internal departments — ensuring clarity, alignment, and timely information sharing.
• Coordinate with Brand and Trade Marketing to provide the sales team with up-to-date assets, line lists, and promotional materials.
• Work closely with Demand Planning to communicate stock availability and manage expectations with customers and the sales team.
• Support internal and external stakeholders by responding to ad hoc requests, providing updates, and resolving issues promptly.

Forecasting & Financial Management

• Support in managing monthly, quarterly, and annual sales forecasts, providing analysis and rationale to the Senior National Account Manager.
• Partner with Finance on promotional investment requests, accruals, and profitability tracking.
• Manage gross-to-net performance and investment budgets to maximise brand impact while protecting margin.
• Conduct post-promotion analysis to evaluate effectiveness and inform future planning.

National Account Management

• Strengthening partnerships with current National Accounts and drive new business acquisition by identifying and winning strategic opportunities across the nail industry
• Drive commercial performance through tailored business plans, joint promotional initiatives, and strong partnership collaboration.
• Represent OPI in quarterly Joint Business Plan meetings and external account reviews.

Relationship Building

• Build and maintain strong relationships with both external customers and internal stakeholders.
• Act as the voice of the customer within OPI UK&I, championing their needs and insights to influence strategy and execution.

ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS

• 5+ years’ experience in sales or account management within the professional beauty or nail industry.
• Proven success managing external or field-based sales teams.
• Strong commercial acumen with experience in forecasting, promotions, and financial planning.
• Excellent communication, presentation, and stakeholder management skills.
• Highly organised, detail-oriented, and adaptable, with a proactive approach to problem-solving.
• Confident working independently while collaborating effectively across departments.
• Proficient in CRM systems, sales reporting tools, and Microsoft Office Suite.
• Willingness to travel nationally as required.
• A valid driver's license

WHAT WE OFFER

• 25 days holiday + additional day off for your birthday (not including bank holidays)
• 3 days’ personal leave for your own signification life events
• 2 paid days off for volunteering/charity work
• Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
• Optional Family Private Medical Insurance Cover
• Income Protection
• Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
• Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
• EAP (Employee Assistance Program)
• Enhanced maternity, paternity, and adoption leave
• Gym Benefits
• Eye Tests
• WOW Program (Bonus following exit from KKR, eligible after successful probation. For permanent employees only)
• Workplace/Nursery Benefits
• 4 weeks working remotely abroad
• Early Friday Finish during Summer
• Company Car, Laptop, iPad, Phone

EEO OPPORTUNITIES

The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster