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Assistant Social Brand Manager - TikTok

Function:  Marketing
Location: 

London, LND, GB

Work Arrangement:  Hybrid

 

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Position: Assistant Social Brand Manager – TikTok  
Location: Wimbledon (Hybrid, 2 days in the office)

Reports to:  Senior Social Brand Manager  

Direct Reports: n/a 

Scope / Brands:  All Wella Company brands excluding GHD 

 

About Wella Company 


At Wella Company, WE empower individuals to transform their look, feel, and lives through beauty. We are a global leader in professional beauty, owning iconic hair and nail brands such as Clairol, Nioxin, Wella Professionals Haircare, and OPI Nails. Our culture embraces creativity, collaboration, and an owner’s mindset, enabling our team to deliver innovative solutions and significant business impact. 

 

Role Overview 


We are seeking a dynamic and innovative Assistant Social Brand Manager with a passion for TikTok and social media trends. This role focuses on leveraging TikTok to drive brand awareness, engagement, and sales across our portfolio of consumer brands. In addition to creating and analyzing impactful content, you will manage relationships with content, influencer, and platform agencies to ensure seamless execution of our social strategies. 

 

Key Responsibilities 

 

  • Content Creation & Strategy: 
    Develop and execute engaging TikTok content strategies aligned with brand objectives, including viral campaigns and TikTok Shop activations. Oversee content calendars and ensure timely delivery of high-quality materials.  

  • Agency Management: 
    Lead day-to-day interactions with external content, influencer, and platform agencies to ensure alignment with Wella's goals and brand guidelines for all social activation plans. Monitor performance and provide direction to optimize results. 

  • Influencer Team Collaboration: 
    Collaborate with the Influencer and Brand Managers to amplify brand visibility via share of voice, credibility and resonance via engagement rate and conversion via drive to Ecom or Tiktok shop by ensuring our other go to market plans connect with our owned, earned and paid efforts on the Tiktok channels. 

  • Platform Optimization: 
    Stay updated on TikTok's evolving features and best practices, and work with agencies to maximize platform functionality and integrating in to plans how to leverage them to grow the reach, resonance and impact for the Wella brands. 

  • Analytics & Performance Monitoring: 
    Track and analyze TikTok performance metrics, providing actionable insights to optimize reach, engagement, and conversion rates. Ensure reporting from agencies is consistent and aligned with KPIs. 

  • Innovation & Trends: 
    Experiment with emerging trends and formats on TikTok, positioning Wella Company as an industry leader in social media innovation. 

  • Cross-functional Collaboration: 
    Work closely with internal marketing, PR, and digital teams to maintain a cohesive brand presence across all channels. Work closely with the Tiktok shop representative of the Ecommerce team to ensure a cohesive plan across owned, earned and paid activation driving to deliver our targets for Tiktok shop across all the brands that operate on that platform. 

 

Qualifications & Skills 

 

  • Proven experience in social media marketing, with a specific focus on TikTok (minimum 2-3 years). 

  • Strong track record of content creation and campaigns that drive engagement, reach and business results. 

  • Demonstrated ability to manage and collaborate with external agencies and partners. 

  • Expertise in social media analytics tools and an ability to translate data into actionable insights. 

  • Proficiency in TikTok Shop to drive e-commerce sales is highly desirable. 

  • Creative storytelling skills with a consumer-first mindset. Hands on experience with content creation and editingn 

  • Excellent communication, negotiation, and project management abilities. 

  • Passion for the beauty industry and understanding of Wella Company’s core markets. 

 

What We Offer 

 

  • A dynamic, inclusive workplace culture with opportunities for professional growth. 

  • Access to industry-leading tools, training, and resources. 

  • The chance to be a key driver of Wella’s social media transformation journey. 

 

EEO OPPORTUNITIES 

Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity. 

We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs 

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled. 

English - Please click on this link to review the Notification of Equal Opportunity Rights poster 

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