Assistant Social Media Brand Manager, Professional Brands

Position Title: Assistant Social Media Brand Manager, Professional Brands

Location: Wimbledon, Hybrid (2 days)

Reports to:  Social Media Content Manager, Professional Brands

Direct Reports: N/A

Scope / Brands:  Professional Hair Brands UKI

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

We’re looking for an Assistant Social Media Brand Manager to join our Marketing team. This role will work with the Social Media Brand Manager to deliver our exciting and ambitious social share of voice and engagement growth plans, via owned and earned channels, leveraging our professional heritage and expertise to continue to develop our long-standing leadership authority with hair professionals and also to make Wella Professional brands more well known and loved by consumers by growing our reach, engagement and community connection with them.

You will get to shape, activate and drive through a focus on continual learning improvement our local social media strategy, channels and content, working collaboratively with internal and external stakeholders, agencies and creative partners. You will get to work with our iconic and market leading roster of hair brands including Wella Professionals (Colour & Care), Nioxin, System Professional and Sebastian Professional.

KEY RESPONSIBILITIES

• Manage our Instagram and TikTok owned social platforms across our portfolio of brands, devising the right content plans and their deployment with our agency partners to drive reach, engagement & community growth in line with our business goals.
• Develop and manage best in class content calendars, aligning frequency & content optimization to the latest algorithm updates, ensuring the channel is always performing optimally.
• Create and edit compelling static and motion social content.
• Conduct live coverages for events, capturing behind-the-scenes content, conducting interviews, and posting reactive updates.
• Work closely with the internal teams, educators, agencies, and external creators to brief, create and execute while tailoring the content calendar and optimising EMV, SOV, ER, reach, engagement & follower growth.
• Ensure best in class community management of all platforms is delivered by our agencies so that our social channels act as a community not only a broadcast media channel
• Deliver detailed reports on key social activities (e.g. campaigns, collaborations, content pillars, giveaways, etc.). Present key learnings and actionable insights from social media performance data. Proactively suggest creative content recommendations, collaborations, and shoots based on data analysis and previous social results.
• Ensure all of our owned and earned plans harmonise and maximise the paid social activation plans as part of the wider media strategy run by the brand managers
• Ideate, brief and implement social content to support our brand and customer calendars – aligned with business priorities
• Bring a competitive & trend led view to how we develop and deliver our social content and community plans to ensure we are always ahead of the game & a beauty social leader
• Think in a 360 way and leverage UGC, EGC, Pro influencer, EC Influencer, and Passionistas in an omni-channel manner.
• Manage budgets efficiently in alignment with Brand Teams.

QUALIFICATIONS

Essential:

• 3+ years experience of working in a social marketing role in a fast-paced environment
• Demonstrable examples of successfully managing a range of social media channels (Instagram, TikTok, Facebook, Workplace, YouTube…) and growing audiences & engagement on behalf of a brand or company
• Demonstrate examples of best-in-class content creation. Proficiency in graphic design and video editing tools such as Adobe Suite, Canva, and native editing tools for social platforms.
• Able to provide art direction for social media shoots, working closely with videographers, models, and other professionals to achieve high-quality content
• Able to create detailed briefs for external creators to ensure social media deliverables meet brand standards and campaign objectives.
• Demonstrate excellent organizational skills to manage multiple stakeholders and team alignments.
• Proven ability to plan and execute content calendars and campaigns efficiently.
• Proven ability to drive new ideas and plans through to completion.
• Able to spot and switch on trends.
• Creative and innovative thinker; brings the outside in and challenges the status quo.
• Analytical and data driven; uses data insights to constantly improve and raise the bar. Proficient with Excel and Social Insights platforms (preferably Sprinklr and Tribe Dynamics) to track and report on social media KPIs.
• Experience of successfully delivering projects within cross-functional teams
• Previous experience managing an agency essential.

Desirable:

• A post-grad qualification in Digital Marketing would be a plus.
• Beauty experience preferred.
• Develop and execute social media strategies tailored for both B2B and B2C audiences, with a preference for experience in the Pro beauty industry.

 WHAT WE OFFER

• 25 days annual leave (+ additional day off for your birthday!)
• 3 days personal leave for your own signification life events
• 2 paid days off for volunteering/charity work
• Optional Wella Pension Scheme
• Optional Family Private Medical Insurance Cover
• Income Protection
• Life Insurance
• Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
• EAP (Employee Assistance Programme)
• Enhanced maternity, paternity, and adoption leave.
• Gym Benefits

EEO OPPORTUNITIES

Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster