Associate Director, E-commerce

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Position Title: Associate Director E-commerce

Location:  Wimbledon (Hybrid 2 days in office)

Reports to: Premium Retail & E-Commerce Director

Scope: OPI, Professional Hair care brands (Wella, Sebastian, Nioxin), Retail Hair brands (Clairol, Shockwaves, Silvikrin)

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit www.wellacompany.com.

MISSION AND RESPONSIBILITIES

We are actively looking for an E-commerce Associate Director who will be the leader of a channel comprising of relationships with the Amazon, THG, Ocado owned web platforms, marketplaces (TikTok & eBay) and CRM.

We are looking for a true player-manager.  Someone who can lead from the front and be heavily involved in all aspects of customers (and act as cover for holidays/sickness) but then manage via a team comprised of SNAM, NAMs, NAEs and assistant.   

Candidates must be comfortable with an agile approach as challenges in the portfolio will vary from maximizing return with one of our biggest E-Comm customers to maximising performance of our CRM strategy and partners that support this outside of the UK.

Business Planning

• Plan, develop, agree and implement an annual Joint Business plan with the customer
• Create business plans with the customer and activate contingency plans when needed
• Design an annual promotional programme for each brand in liaison with UK Marketing to deliver national marketing plan, sales objectives, customer and consumer needs
• Agree promotional forecast with Demand Planning to support the achievement of Forecast Accuracy objectives
• Agree monthly promotional support packages with customers including second sites, trade marketing and online support
• Review pre and post promotional activity analysis to maximise key learnings

Financial responsibilities

• Manage monthly, quarterly and annual sales forecasts.  Provide weekly estimates on sales projections to the Director
• Manage Gross to net controls to optimise profitability. Manage a trade investment plan to maximise profitability
• Work with customer and Customer Services to minimise receivables to achieve target Debtor days for the customer
• Authorise all invoices for payment within 7 days of receipt
• Build contacts with the forecasting and supply chain teams within the customer to manage the most cost-effective supply chain
• Agree listings for all new products and brands as appropriate
• Negotiate cost price changes with the customer as appropriate

Strategic Planning

• Build strategic plans to build specified categories of business within the customer to deliver short- and long-term company, customer and consumer objectives
• Develop strategic projects with the customer to ensure future growth of the business
• Develop and implement acceleration strategy on marketplaces to deliver incremental net revenue growth and brand equity increase
• Liaise with the Senior buying teams at the customer
• Work alongside marketing and global team to ensure optimal media and content strategy implemented e.g. AMS, TikTok

Customer Relationships

• Build relationships with the specified customers at all levels of customer business
• Be the voice of the customer internally
• Escalate appropriately on important issues or ones that cannot be resolved
• Attend and contribute to monthly Reviews with Marketing and Demand Planning
• Ensure team applies across their accounts all the details listed above for their respective accounts
• Ensure that trade terms for each account are justified and that all customers in the channel receive appropriate levels of support versus their benefit internally
• Be first point of escalation for all accounts in the portfolio, establishing strong relationships with Senior Buyers and Category Directors across the portfolio
• Achieve agreed Net Revenue, GtN % investment and C1 contribution for the portfolio managed
• Responsible for Net revenue growth, share growth and delivery of joint business plans
• Responsible for customer profitability and P&L, focused on maximising return on investment
• Ensure value for money is achieved via Ecommerce channels and recommend improvements to improve performance/efficiency

Consumer Sales Management Team

• Represent the outlined channels as key member of the Management Team. Be the voice of the customer
• Help create Retail Vision and Strategy and in particular Commercial Strategy alongside director
• Deputise where needed/appropriate for Director
• Drive a positive ‘can-do’ customer-centric culture within the wider team and the direct reporting channel
• Actively own Sales & Ops process from a Sales side alongside demand planning
• Full ownership of the go to market strategy to drive commercial competitive advantage for Wella.

Team Management

• Responsible for management and coaching of Senior & National Account Managers
• Responsible for developing annual team and individual objectives
• Responsible for long-term development of team
• Responsible for leading by example and exuding positive growth mindset and culture

THE WELLA IDEAL FIT

• Pureplay and E-Commerce customer experience critical
• TikTok shop experience necessary
• Sales and customer management background.
• Experience of managing a sales team
• Strong commercial awareness with experience in P&L management, budget planning, forecast and customer management
• Experience in management of commercial trade term agreements, annual Joint business plans or senior commercial negotiations.
• A proven strong negotiator with a result focused mentality
• Critical candidate has knowledge of digital arena and how to grow e-commerce challenge.
• Minimum expectation is that the candidate is of Senior National Account manager level experience or above.
• Relevant undergraduate & post-graduate degree
• High awareness of what it takes to win in the retail and customer environment
• Proficient Excel, numeracy and analytical skills with strong attention to detail

 WHAT WE OFFER

• 25 days holiday + additional day off for your birthday (not including bank holidays)
• 3 days personal leave for your own signification life events
• 2 paid days off for volunteering/charity work
• Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
• Optional Family Private Medical Insurance Cover
• Income Protection
• Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
• Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
• EAP (Employee Assistance Programme)
• Enhanced maternity, paternity, and adoption leave
• Gym Benefits
• Eye Tests
• WOW Programme (Bonus following exit from KKR, eligible after successful probation)
• Workplace/Nursery Benefits
• 4 weeks working remotely abroad

EEO OPPORTUNITIES

The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster