Associate Director Brand, OPI UKI

Function: Marketing

Location:

London, LND, GB

Work Arrangement: Hybrid

Position Title: Associate Director Brand, OPI UKI

Location: Wimbledon (2 days)

Reports to: Senior Marketing Director

Direct Reports: 2

Scope / Brands: OPI UKI

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

This role is imperative to delivering a step change in our marketing communications via social and digital as well as lead our in house education team – we are looking for someone who will change the game, turning OPI into a loved brand by the community of consumers & professionals on TikTok & Instagram as well as delivering inspiration and love from key influencers

The Associate Director plays a critical role in making things happen, in inspiring, persuading, and gaining dedication for our projects across different functions and different work levels. From day one, you will be assigned full responsibility for developing and executing strategies and plans in partnership with global and local multi-discipline teams as well as external agencies. We expect you to make important portfolio choices; manage launches for product and commercial innovations; develop integrated communication plans; and track their executions across all media and consumer touch points. To be successful in this role, you will need to demonstrate challenger brand mentality, relentlessly drive understanding of the UK consumer and shopper, and make your love for our brands infectious. Your work and commitment will ensure that our business achieves sales, profit, and market share objectives.

KEY RESPONSIBILITIES

Step change the brand’s communication to consumers & professionals – move from being a big brand to a loved brand
Create meaningful marketing mechanics across the marketing mix that cut through and deliver results:
- Fully embrace the power of digital across brands and through the purchase funnel working with in-house and external digital partners to deliver with excellence.
- Execute with excellence, work closely with design team, influencer marketing media team and external partners to step change quality of marketing materials to reach the aspirational standards of the brands in the portfolio.
- Create, develop and manage brand activity programmes to ensure all relevant activity focus across all trade sectors and markets, and media activity is clear and maximises budgets by brand
Working closely with an external media agency to lead media strategy planning to achieve the set KPIs in a cost-efficient way
Stay up to date with the media trends and latest innovative solutions to engage with the consumer to drive consumer journey
Lead the development of our brand portfolio strategy, identifying key business priorities and NPD launches, ensuring this strategy is in line with profitability targets and our growth agenda
Own the development of the annual brand plan, maximising market opportunities for brand growth driven by a clear understanding of consumer insight and the competitive landscape.
Ownership for the annual advertising and promo budget defining clear priorities. Control Marketing expenditure and ensure evaluation of all spend on a continuous basis
Effectively influence global brand teams ensuring the UK is central to their broader strategy
Establish brand and business performance metrics, remaining close to these throughout the year with a strong commercial awareness of brand performance escalating within the business as needed. Regularly review plan and performance throughout year, taking appropriate remedial action as vital
Drive the consumer agenda, working with Global CMI partners to bring consumer closeness and insight led plan development and activities.
Manage local brand P&L, being the ‘point person’ for all key stakeholders

Work with the sales and channel marketing teams to delight and excite our customers, building strategic partnerships and ensuring product listings
Lead OPI Education team to ensure service to our pros, consumers and retail customers but also that a nail tech voice and influence is given to global initiatives and brand comms

ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS

QUALIFICATIONS. THE WELLA IDEAL FIT

We are looking for a self-motivated individual with energy, enthusiasm, and great stakeholder management skills. We are looking for someone with a passion for brand building and beauty, particularly the hair categories. You like to hit the ground running, owning your projects, and driving them through to ensure the UK market is on the map for best in class. You live and breathe Wella’s company values: committed, collaborative, creative, connected, and courageous. You will excel in creating engaging communication and gaining buy-in from cross functional teams through creative storytelling and brand building.

Degree in Marketing or Business
Previous strong experience in Senior Brand Marketing, ideally within a Health and Beauty retail environment, for minimum 4-5 years
Working knowledge of digital marketing with experience delivering engaging social media campaigns
Previous experience of working with UK retailers, in particular the High Street channel
Able to influence effectively at all levels of the business
An able and persuasive presenter
Prioritises and organises work to meet deadlines without direct supervision
Able to take ownership of projects, work independently and use initiative to find solutions
An aptitude for and experience of analysing and interpreting data
Direct or indirect people management experience
Excellent PC skills, with strong Microsoft Excel/Word/Powerpoint know-how

WHAT WE OFFER

25 days holiday + additional day off for your birthday (not including bank holidays)
3 days personal leave for your own signification life events
2 paid days off for volunteering/charity work
Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
Optional Family Private Medical Insurance Cover
Income Protection
Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
EAP (Employee Assistance Programme)
Enhanced maternity, paternity, and adoption leave
Gym Benefits
Eye Tests
WOW Programme (Bonus following exit from KKR, eligible after successful probation)
Workplace/Nursery Benefits
4 weeks working remotely abroad
Company car, laptop, phone, tablet

EEO OPPORTUNITIES

Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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