Category and Trade Marketing Manager

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Position Title: Category and Trade Marketing Manager

Location: Wimbledon (Hyrid, 2 days in office)

Reports to: Consumer Retail Director

Scope / Brands: Pro hair & OPI

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

We are actively seeking our next Category and Trade Marketing Manager within the consumer retail channel who can help us to deliver accelerated profitable growth, developing winning strategies and ensuring in store execution with excellence.

Retail (highstreet, department stores, Pharmacy, Ireland and QVC) is our fastest growing channel with significant opportunity for further growth and new partnerships – it is therefore a crucial role for the future of the brand in UKI. We require someone with a strong background in category and trade marketing management to continue to step change the nail and hair categories alongside Wella and OPIs performance as a key player in the industry.

KEY RESPONSIBILITIES

Category Management

• Actively build Category Visions (1-3 year) and Growth Story with appropriate amendments by channel and by customer
• Build yearly category stories which identify clear actionable levers for category growth
• Actively build Category plans for next 12 months by customer
• Together with CMI and Channel Marketing to work from the consumer/shopper insight to identify category opportunity and translate into winning customer activation.
• To create strong working partnerships with retailer counterparts at Buyer, Merchandiser, Senior Buyer level
• To identify and analyse key competitor activity and report / track competition
• Contributes to brand performance analysis. Consolidates brand 4P performance, provides business building perspectives on competitive & customer analysis

Strategy Development and Execution

• Continually influences the sales & brand team to take necessary 5P corrective action
• Translates, develops & adapts branded concept sells / retailer channel business cases for every launch / initiative to each major customer
• Conducts initiative launch performance 5P analysis. Challenges under performance & shares what good looks like
• Translate insights / category data into action to support retailer sell-ins
• Validates final initiative sizing & works alongside brand to determine success of innovation

Cross Functional working

• Be the conduit between Brand Marketing and Sales Teams to ensure Wella strategy is applied, customized and executed with excellence
• Be the expert and driver of Commercial Excellence and improving commercial performance
• Building strong working relationships across the business to enhance the performance of UK business: Global Divisions, UK Sales, Education and Marketing Teams

QUALIFICATIONS

• Experience in leading category management essential
• Experience in in store, e-commerce and online marketing preferred
• Proven success working with large FMCG retailers
• 2 way supplier and retailer P&L management experience
• High level of numeracy, with strong analytical skills
• Excellent organisation capabilities, ability to prioritise effectively and work under pressure on short deadlines
• Ability to build and maintain effective working relationships
• Excellent communication skills, both written and verbal
• Strong team player with ability to effectively listen, contribute and influence
• Experience in strategic planning and ability to effectively contribute to and influence higher level strategy
• Confident in presenting to large groups and influencing at all levels of the organisation
• Strong commercial acumen
• Sound knowledge of Excel and Word and PowerPoint packages
• Proactive, results oriented, flexible approach to work

EEO OPPORTUNITIES

Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster