eCommerce Manager - TikTok Shop & DTC

Position Title: eCommerce Manager – TikTok Shop & DTC

Location: Wimbledon, (2 days)

Reports to: Associate Director, E-Commerce

Scope / Brands: OPI, Clairol, Wella Care, Nioxin

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

Wella Company is seeking a talented, ambitious and innovative eCommerce Manager to drive the direct-to-consumer owned platform of OPI.com as well as the new venture of TikTok Shop operated via a distributor – brands include OPI, with expansion into Wella Care and Clairol on the horizon  - This is a commercial and website ownership role.

Responsible for developing the tools to drive our DTC business via either owned platform or social selling, working directly with our Associate Director E-Commerce to ensure we are maximising communication and driving customers to our platforms alongside ensuring sales targets are hit consistently every month. Reporting to the Associate Director E-Commerce, this role will champion our ongoing efforts to develop our online presence and deliver incremental revenue through our brands.

KEY RESPONSIBILITIES

Strategy

• Define and bring to life the OPI UK eCom strategy, challenging commercial teams and presenting the vision at senior level
• Collaborate with relevant stakeholders across Brand, Trade Marketing and Education to align ecommerce strategy with overall business needs and direction

Sales & Conversion

• Responsible for owning, driving and delivering monthly eCommerce sales targets
• Perform regular reporting to put recommendations in place to increase business
• In collaboration with Strategic Revenue Manager, map out the monthly promotional plan
• Be proactive in identifying any gaps or areas of improvement to help reach commercial goals

Website Management

• Working with the Global Digital Tech Team and OPI Global Digital team on future development releases and managing tickets
• Responsible for testing any development changes for the UK and sign off if the requirements are met
• Identifying and raising any bugs
• Identify any areas of improvement for the customer journey and to drive innovation across the site, taking inspiration from eCommerce best practices, search trends, customer insights, shopper research and competitor analysis

Content

• Review and implement new content strategies alongside Brand Marketing and education teams
• Manage the product catalogue and ensure we have 100% perfect store online, managing out of stocks/discons, merchandising and maximising the product pages
• Provide content and details for listings to Rex Brown (TikTok distributor) to ensure listings are accurate and the best representation of our brand

Digital Marketing & Acquisition

• Drive the affiliate programme, working with our account manager to onboard relevant publishers and book in content/features and look to drive a positive ROI. Define the strategy to help continue the growth of the channel
• Work alongside our external media agency on PPC, Google Shopping and PMAX campaigns. Analyse performance and work with the agency on areas of improvement, communicating learnings back to the team
• Partner with the CRM Manager to ensure that the trade plan is supported and work on any new implementations which can help drive revenue
• Explore new ways of acquiring customers and retaining these

AOB

• Ownership of eCommerce budget and raising invoices
• Forecasting for future new NPD and collection launches

QUALIFICATIONS

Essential:

• Experience setting up and driving sales as a brand owner on TikTok Shop
• You have 2-4 years’ experience in eCommerce / website management roles for consumer brand with proven track record in building eCommerce businesses
• Experience in complex project management
• Proactive and driven mindset, with the ability to take ownership of projects and meet deadlines
• Be a self-starter and can hit the ground running
• You have top-notch analytical skills with the proven ability to interpret data to drive actionable business building solutions
• Proven organisation skills, time management skills, multi-tasking ability, high level of detail orientation and ability to implement and execute projects
• In-depth knowledge of eCommerce best practices and the online shopper

Desirable:

• Shopify Plus, Contentful and Algolia experience
• Google analytics, CRM systems, CMS and SEO tools

WHAT WE OFFER

• 25 days holiday + additional day off for your birthday (not including bank holidays)
• 3 days personal leave for your own signification life events
• 2 paid days off for volunteering/charity work
• Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
• Optional Family Private Medical Insurance Cover
• Income Protection
• Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
• Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
• EAP (Employee Assistance Programme)
• Enhanced maternity, paternity, and adoption leave
• Gym Benefits
• Eye Tests
• WOW Programme (Bonus following exit from KKR, eligible after successful probation. For permanent employees only)
• Workplace/Nursery Benefits
• 4 weeks working remotely abroad
• Early Friday Finish during Summer

EEO OPPORTUNITIES

Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster