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Digital Content Developer - Professional

Position Title: Manager, Digital Content Creator and Blogger

Location: Los Angeles, CA, United States

Reports to:  Director, B2B eCommerce and Digital Ecosystem

Direct Reports: N/A

Scope / Brands:  North America, Wella Portfolio

 

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

 

THE ROLE

We’re looking for a Digital Content Creator and Blogger to join our Digital team based in Los Angeles, CA. This role is responsible for the management and development of video and editorial content for use across the Company’s digital platforms, including websites, blogs and a mobile application. This education content is pivotal for professionals in the hair and nail industry, as well as DIY content for non-licensed professionals.  The Digital Education Manager will work closely with the eCommerce and CRM teams to provide content and insights, virtually educate and enable mobile shopping across platforms. This role is based at our headquarters in Los Angeles, CA. Content Creator responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business.

 

KEY RESPONSIBILITIES

  • Develop and manage flow of content for Wellastore.com site, App and blog, including webpages, articles, videos and education materials
    • Research, evaluate trends, identify opportunities, and develop ideas and campaigns across Wellastore.com.
    • Generate, research, and pitch ideas for content.
    • Write, edit, publish, and promote content using advertisements, emails, social media, and other methods to alert and attract new readers.
    • Ensure proper measurement and end-to-end tracking across all digital touchpoints.
  • Partner with Influencer Marketing to research, identify, onboard, and maintain key partnerships with bloggers, professional hair stylists, nail technicians, influencers, and media publications.
  • Perform competitive education content audits and analysis in the digital and social media spaces, reporting and reviewing key findings, trends, voids, and opportunities for B2B
  • Pitch and develop social community concepts, executing them with the Community Associate Producer and Manager with a connection to eCommerce
  • Continuously analyze eCommerce key performance indicators linked to educational content and identify opportunities to grow awareness, conversion and trial across platforms while reducing churn to help business continue to grow
  • Stay up to date with trends and present key findings, patterns, voids / opportunities, to continuously build upon and grow B2B program.

 

QUALIFICATIONS

Essential

  • Deep understanding of e-commerce fundamentals
  • 3+ years in digital content creation
  • Proficiency in Wordpress (Blog)
  • Experience in Content Development, including Videos and Articles (Print/Web)
  • Comfortable in Agile Team / Workflow Setup
  • Role is Hybrid – 2 days per week at headquarters in Los Angeles, CA

A Good Fit Will Be:

  • Someone with incredible passion for digital entertainment and short form storytelling.
  • A consumer of social media who enjoys following - and participating in - trends on the various social platforms.
  • Someone who participates and engages on camera with talent, community members and other team members
  • A person who is comfortable sharing and receiving feedback! They are willing to put it on the table: Some conversations will be uncomfortable, but everyone will be better for having had them
  • The kind of person who shows up for others. When someone needs help, they are the type of person who volunteers
  • Someone who recognize others' contributions and can celebrate team success
  • Someone who checks in with teammates and colleagues to understand their perspectives and needs on a given project

Desirable:

  • Cosmetology License
  • Experience developing curriculum for Beauty brands based on Learning Types and Modalities
  • Open and accessible management style, with the ability to consistently achieve positive results and drive collaboration across the team
  • Strong communication skills, with the ability to listen to understand, and to translate the company/brand education strategy to customers and enroll them in support of our strategies
  • Ability to effectively resolve competing priorities for Brands, team and other functions
  • Ability to work effectively within a fast paced, complex matrix and changing environment

 

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo

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