Category Manager, Travel Retail

Global Senior Marketing & Trade Marketing Manager – Travel Retail

Function: Marketing

Location:

Petit-Lancy, GE, CH

Work Arrangement: On site

About The Wella Company

Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com

THE ROLE

• Bring premium brand plans to life in Travel Retail, from strategy, financials and channel briefs through 360 activation and door-level execution
• Own the TR marketing calendar and the trade marketing agenda end to end
• Lead and align a multifunctional network across brand, sales, retail operators and lead markets
• Own the TR-exclusive and value-set strategy for the portfolio
• Manage the A&P budget with accuracy

Key Responsibilities

Brand & channel marketing

• Be the expert in the traveling shopper and the TR channel to drive strong insights and meaningful product, set and claim propositions
• Lead the TR marketing calendar and 360 launch plans across the premium portfolio, in close partnership with the global brand teams
• Adapt global brand campaigns and communication to the Travel Retail environment, ensuring they are fit to win at the airport shelf
• Build the TR-exclusive product and value-set strategy, including GWP and value mechanics, working closely with sales
• Coordinate agencies and internal stakeholders to deliver best-in-class visuals, packaging adaptations and activation assets
• Lead the key trade events across the year, including TFWA Cannes, to drive strong sell-in and high engagement behind the innovations and launches

Trade marketing

• Build the promotional calendar, animations and podium programs with retail operators (Avolta, Heinemann, Lagardère and others)
• Lead the implementation of new visual merchandising across brands, from concept and design through to door-level rollout and own in-store execution standards across the portfolio.
• Create sell-in tools, trade presentations and channel catalogues
• Support demand planning and forecasting for launches and promotions

Brand budget

• Manage project budget with accuracy, optimize spending and work closely with procurement
• Track sell-in / sell-out performance and ROI on activation, and report on results

Qualifications

• Master’s degree in Marketing, Business Management or Economics preferred
• 3-5 years' experience in similar global / regional marketing and/or trade marketing roles
• Travel Retail channel experience is mandatory, strong understanding of operators, airport dynamics and TR-exclusive mechanics
• Beauty experience is mandatory, haircare, make-up, skincare or fragrance
• Blended marketing and trade marketing background, comfortable moving from brand strategy to promotional execution
• Strong track record of strategic view, ability to energize teams and execute strategy
• Strong track record of autonomous problem-solving with minimal guidance
• Strong commercial acumen, comfortable with P&L, forecasting and ROI
• Passionate about beauty and trends. Creative mind, in touch with the latest trends
• Very organized and able to lead a multifunctional network, managing all stakeholders and timings in parallel
• Willing to travel for operator meetings, trade shows and store visits
• English mandatory; additional languages a plus