Marketing Manager Retail Hair Color Global

Retail Hair Brand Activation Coordinator Intern (m,f,d) — Wella Company

THE ROLE

This is where brand strategy meets real-world execution. As part of the Global Retail Hair Color team at Wella Company, you will sit at the heart of some of the most exciting brand campaigns in the beauty industry — helping bring them to life across markets with precision, creativity, and speed.

You will play a critical role in keeping campaigns integrated and on track — connecting teams, managing assets, and owning the operational backbone that makes great marketing possible. From production follow-ups to budget management and digital content, you will work across the full activation ecosystem and gain hands-on exposure to how technology is reshaping the way global brands create, deliver, and optimize content at scale.

Key Responsibilities

Campaign & Asset Coordination

• Track and manage marketing assets across campaigns, ensuring nothing falls through the cracks
• Organize and maintain campaign documentation, timelines, and project folders
• Upload and manage assets in the brand binder and relevant asset management systems
• Support toolkit organization and coordinate delivery of assets to markets
• Contribute to the development of global activation toolkits (VM and e-commerce assets), leveraging AI tools where relevant

Production & Post-Production Follow-Up

• Coordinate and follow up on production and post-production deliverables to ensure timely completion
• Manage CPS (Content Production System) uploads and related documentation
• Track model usage, asset approvals, and usage rights across markets — maintaining an up-to-date model rights log
• Monitor off-pack usage rights for Color and Styling across markets

Budget Management & Finance

• Support day-to-day budget tracking across brand projects and campaigns
• Raise and manage Purchase Orders (POs) in coordination with the team and finance stakeholders
• Follow up on invoices, accruals, and payment status to ensure accurate budget reconciliation
• Flag budget risks or discrepancies to the relevant team members in a timely manner

Content & Digital Asset Audit (Owned Channels)

Own an audit of our content and digital assets across owned channels, identifying gaps and opportunities to strengthen consistency and impact:

• Audit existing content across owned digital channels to assess consistency in tone, visual identity, and messaging
• Evaluate alignment to portfolio strategy, jobs to be done, and claims/messaging hierarchy across brands
• Identify areas where communication is fragmented or inconsistent, and flag priority gaps
• Develop a clear summary of findings with recommendations for improvement
• Support implementation of content updates in collaboration with brand and activation teams

What You Will Learn

• How global brands are built, activated, and delivered across markets
• End-to-end campaign production: from asset creation to market deployment
• Budget management and financial processes within a global marketing organization
• Cross-functional collaboration in a complex global organization
• Exposure to product innovation, packaging, and go-to-market execution

Qualifications

• Currently studying Marketing, Business, Communications, or a related field
• Strong interest in beauty, branding, and consumer marketing
• Exceptional organizational skills with a proactive, detail-oriented mindset
• Comfortable with numbers and basic budget tracking; prior exposure to PO/finance processes a plus
• Able to manage multiple tasks simultaneously and deliver reliably against tight deadlines
• Comfortable working in a fast-paced, international team environment
• Fluent in English