Senior Manager, Global Innovation Color, Wella Retail

Global Marketing Manager - Wella Retail 

 THE ROLE 

• Own and drive the global RH Styling portfolio strategy, focusing on core brands Wellaflex, Silvikrin, and Shockwaves 

• Lead end-to-end innovation development, from insight to in-market launch, delivering commercially impactful and globally scalable initiatives 

• Drive portfolio optimization and harmonization across markets, balancing global consistency with local relevance 

• Lead cross-functional teams (R&D, Supply, Trade, CI, Finance) to deliver projects on time, in full, and within financial targets 

• Manage brand and project marketing with clear ownership and accountability 

Key Responsibilities 

Brand innovations & growth 

• Be an expert on the brand’s current and potential users to uncover insights that inspire impactful marketing strategies and product ideas 

• Lead product and commercial innovation, ensuring strong cross-functional alignment and clear priorities 

• Co-lead communication toolbox development, from strategy to execution and market deployment; while owning end-to-end e-commerce and VM content, ensuring consistency with positioning and strong consumer engagement 

• Lead global launch readiness, coordinating cross-functional teams (R&D, Consumer Insights, Design, Trade Marketing, Finance, Product Supply) to bring new products and commercial initiatives to life on time and with excellence 

• Work closely with external agencies to develop marketing toolkits, support new product launches, and ensure seamless deployment to markets 

Key Brands and next projects - Styling RH portfolio, with focus on Wellaflex, Silvikrin, and Shockwaves  

• Co-lead the definition of Wella Styling RH overall strategy, incl. portfolio, innovation and growth plans across tiers and geographies 

• Design and deliver concepts and packaging for the upcoming initiatives in plan, ensuring global relevance with local adaptability; lead all gates from Brief to Go 

• Drive COG optimization by region to maximize gross marginCo-lead FFU process with the markets, securing reliable financials assumptions and efficient marketing & media plans, leading to neutral/accretive margins vs AOP and Strat Plan  

• Build and manage optimized A&CP for the above initiative & Brands, while ensuring sufficiency 

• Co-lead the overall Marketing & Communication plan of the launches, working together with the Activation team, markets and agencies to deliver 360-degree toolkit 

 Base business 

• Competitor Analysis: continuously monitor brand & category performances, to identify competitors, market trends, and potential threats or opportunities 

• Contribute to Brand Book creation & implementation for each sub-brand 

 Qualifications 

• Master degree in Marketing, Business management or Economics 

• 7+ years including global / regional marketing experience in both design and delivery 

• Proven ability to consistently deliver goals, execute with excellence, and solve problems independently with minimal guidance. 

• Creative mindset, and always up to date on the latest trends in sustainable marketing 

• Ownership, accountability and evidence of agility  

• Very organized and able to lead multifunctional team, manage all stakeholders and timings in parallel 

• Data driven and focus on excellent execution, innovative and creative thinker 

• Comfortable working with tight deadlines in a complex organization, with various internal partners & external agency partners 

• Experience in local marketing is a plus 

• Passionate about Brand building and beauty trends  

• Fluent English mandatory, any other language is a plus