Manager, Omnichannel and Social Commerce

Position Title: Manager, Omnichannel and Social Commerce

Department: Digital

Location: Calabasas, CA (Hybrid – 3 Days Onsite)

Reports to: Director, Omni-Channel eCommerce

Scope / Brands: US

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

The Role

We are seeking a creative, strategic, and results-oriented Manager, Omnichannel and Social Commerce to play a pivotal role in driving the growth of our TikTok Shop business and supporting emerging social-selling platforms. As the channel owner for social commerce, this role will focus primarily on TikTok Shop, overseeing the development of platform strategy, creator/affiliate direction, and cross-functional alignment, while managing the day-to-day partnership with our TikTok Shop agency.

In addition, this position will support broader omnichannel ecommerce needs—including B2B retailer.com partners and brand.com as needed—by providing strategic support, coordinating cross-functional deliverables, and ensuring consistency across digital touchpoints

This position requires a deep understanding of social-commerce ecosystems, creator-driven commerce, and omnichannel best practices, as well as strong analytical capabilities and the ability to collaborate effectively across internal teams and external partners.

Key Responsibilities

Social Commerce Strategy & Channel Leadership (Primary Focus: TikTok Shop)

• Lead the overall TikTok Shop growth strategy, including channel planning, product prioritization, promotional cadence, and performance optimization.
• Provide strategic oversight to the TikTok Shop agency, ensuring alignment on growth plans, creator pipeline, content direction, and storefront performance.

• Serve as the internal owner for TikTok Shop, aligning Marketing, Brand, Social, Creative, Operations, Sales, and DTC teams to support channel initiatives and ensure cohesive execution.
• Troubleshoot and resolve operational, system, or technical issues impacting channel performance in partnership with internal teams and the agency.
• Provide regular performance reporting to internal stakeholders and make strategic recommendations to improve channel performance.

Omnichannel Support (Including B2B Retailer.com & Brand.com as Needed)

• Support broader omnichannel ecommerce efforts as needed, including assisting with B2B retailer.com partners (e.g., Sally Beauty, Cosmoprof, SalonCentric) or brand.com initiatives.
• Collaborate with Sales, Marketing, Creative, Operations, and DTC teams to deliver assets, product information, and updates required for digital channel execution.
• Ensure consistency of brand storytelling, product presentation, and promotional alignment across digital touchpoints.
• Contribute to channel-level forecasting, demand planning, and performance analysis to support holistic omnichannel visibility.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field with 4+ years of experience in ecommerce, digital marketing, social commerce, influencer/affiliate marketing, or marketplace management; Or 6+ years of relevant experience.
• TikTok shop experience highly preferred
• Strong understanding and passion for social-commerce platforms, short-form content strategy, and creator/affiliate ecosystems.
• Experience managing external agency partners and cross-functional teams.
• Strong analytical skills with the ability to interpret data, surface insights, and make informed, strategic decisions.
• Excellent communication, relationship-building, and project management skills.
• Creative thinker with a passion for innovation and driving business growth.
• Beauty, personal care, or consumer products experience preferred.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $105,000 - $130,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES 

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.

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