E-comm & Digital Influencer Sr Manager
Mexico City, MX
Position Title: Ecomm & Digital Influencer Sr. Manager
Location: Mexico City, MX
Reports to: General Manager MX and LATAM
ABOUT THE WELLA COMPANY
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nixon and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
For additional information about the Wella Company, please visit www.wellacompany.com.
THE ROLE
We are looking for an entrepreneurial E-commerce & Performance Media (Paid Digital Marketing) Manager to build and execute our digital commerce and performance marketing strategy across LATAM, with an initial focus on Mexico, Argentina, and Chile. This is a unique opportunity to build from the ground up—co-creating the strategic roadmap, setting priorities, and driving execution while quickly unlocking low-hanging opportunities to generate momentum.
Reporting directly to the GM of LATAM, this role will be instrumental in accelerating e-commerce and digital marketing as a strategic growth pillar. The ideal candidate has a strong hands-on approach, entrepreneurial spirit, thrives in fast-moving environments, and can balance long-term vision with immediate wins.
Key Responsibilities
1. Build & Execute the E-commerce Strategy
• Develop a clear roadmap for e-commerce growth across the region, prioritizing key markets (Mexico, Argentina, Chile).
• Lead relationships with key e-commerce customers (Mercado Libre, Amazon, and top brick & click retailers), ensuring strong partnerships and execution excellence.
• Assess and fix foundational e-commerce basics (portfolio distribution, content, pricing, availability, rates and reviews).
• Define and implement basic execution guidelines to ensure consistency across all digital sales channels.
2. Launch & Scale Paid Digital Marketing
• Develop a performance marketing framework from scratch, including SEM, Paid Social, Display, and Retailers Ads (Amazon Ads, Mercado Libre Ads).
• Identify and execute quick-win opportunities to drive traffic and conversion while building towards a long-term scalable model.
• Set up and optimize campaign tracking, measurement, and reporting, ensuring full visibility of performance and ROI.
• Work closely with agencies and internal stakeholders to create compelling, high-performing ad creatives and audience targeting strategies.
3. Drive Commercial Growth & Unlock Quick Wins
• Identify and implement low-hanging fruit opportunities to drive immediate revenue growth, such as:
• Setting right portfolio for top customers and Improving product availability.
• Optimize pricing, promotional strategies, and customer engagement to improve marketplace performance.
• Unlocking key search terms in Mercado Libre and Amazon Ads.
• Develop a growth playbook that balances quick execution with long-term transformation.
4. Data-Driven Execution & Reporting
• Set up a data-driven decision-making approach, defining key KPIs (ROAS, conversion rates, customer acquisition cost, etc.).
• Build foundational reporting and tracking capabilities to measure performance and continuously improve execution.
• Work with cross-functional teams to integrate digital commerce data into overall business planning.
5. Stakeholder Engagement & Execution Acceleration
• Work directly with the GM of LATAM to ensure e-commerce and digital marketing remain a top strategic priority.
• Align with internal teams, customers, and partners to accelerate execution and drive measurable business impact.
• Lead conversations with Amazon, Mercado Libre, and key retailers to enhance partnerships and drive better execution.
• Educate internal teams on e-commerce and digital marketing fundamentals, building a digital-first mindset within the organization.
Qualifications & Skills
• 5+ years of experience in E-commerce and Paid Digital Marketing, with a strong focus on Mercado Libre and Amazon and performance media.
• Proven track record of building from scratch—setting strategy, defining priorities, and executing in high-growth environments.
• Strong hands-on execution ability while balancing long-term strategy.
• Deep knowledge of Google Ads, Meta Ads, Amazon Ads, Mercado Libre Ads, and key performance marketing tools.
• Strong commercial mindset with experience in managing relationships with key e-commerce players.
• Experience in LATAM markets, particularly Mexico and/or Argentina.
• Ability to thrive in fast-paced, ambiguous environments where problem-solving and adaptability are key.
• Fluency in Spanish.
Why Join Us?
• Build something from scratch and lead a high-impact transformation in one of the most exciting digital growth areas.
• Work directly with senior leadership (GM of LATAM) to ensure e-commerce and digital are at the center of our growth strategy.
• Shape and execute a regional strategy with a hands-on, entrepreneurial approach.
If you’re a builder, strategist, and executor, ready to drive the e-commerce and digital marketing agenda in LATAM, we’d love to hear from you!