Associate Manager,Marketing, Briogeo + Nioxin

Position: Associate Manager, Global Marketing Briogeo and Nioxin

Location: New York, NY (Hybrid 3X a week in office)

Reports to: Head of Global Marketing, Briogeo + Nioxin

Scope / Brands:  Briogeo + Nioxin Global Marketing

ABOUT THE WELLA COMPANY

WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

Position Summary:

We’re looking for a motivated and detail‑oriented Associate Manager, Global Marketing to support the end‑to‑end product development and execution of innovation and brand-building initiatives across Nioxin and Briogeo.

In this role, you’ll help drive product development and partner closely with cross-functional teams to bring new ideas to life — from early concepting, to launch toolkits to post‑launch performance tracking.

You’ll play a key role in ensuring our brands show up consistently, creatively, and with excellence across markets and channels. This role is ideal for someone who is passionate about beauty and has a pulse on trends, energized by collaboration, has strong project management skills and is eager to grow their strategic and executional marketing skills.

Key Responsibilities:

Strategic & Competitive Marketing

• Support development of product positioning, claims, and messaging through competitive audits and market analysis.
• Assist in building global go‑to‑market plans and contribute to creative development for packaging and agency briefs.
• Partner with Brand Activation to ensure brand vision is expressed across global activation plans across social, e‑commerce, brand website, events and paid channels.

Product Development & Innovation

• Support the product development process, including concept creation, briefing, formula evaluation, and claims alignment.
• Coordinate with R&D, Consumer Insights, Finance, and Global Markets to gather inputs and ensure projects meet performance and margin expectations.
• Manage stage‑gate documentation, timelines, cross-functional checkpoints and launch toolkit deployment for assigned projects.
• Support post-launch analysis for key brand initiatives.

Stakeholder & Project Management

• Track project timelines and deliverables in partnership with Supply Chain, R&D, Packaging, and Operations to ensure on‑time launches.
• Maintain clear communication of project status, risks, and next steps to internal teams and market partners.
• Assist in briefing and coordinating with Consumer Market Research to test and validate concepts with stylists and consumers.
• Support creation of new salon service concepts with the Global Education team.

Operational Excellence

• Help drive operational rigor across all phases of product development, launch execution, and campaign rollouts.
• Collaborate closely with priority markets to ensure global relevance and local execution success.
• Track and analyze post‑launch performance, identifying insights and opportunities for optimization.

Qualifications:

• 2–4 years of experience in brand management, product marketing, or innovation (beauty or haircare experience strongly preferred).
• Bachelor’s degree in Marketing, Business, or related field.
• Ability to manage multiple projects and deadlines with high attention to detail.
• Experience supporting cross-functional teams and contributing to product launches.
• Strong analytical, organizational, and communication skills.
• Passion for beauty, haircare, and consumer‑centric storytelling.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Copilot)

Who You Are

• You’re curious, proactive, and eager to learn.
• You balance creativity with analytical thinking and enjoy solving problems.
• You’re a self-starter who thrives in fast‑paced environments and bring a positive, collaborative energy to your work.
• You’re passionate about beauty trends, consumer insights, and building brands that matter.
• You’re adaptable, resilient, and excited to grow within a dynamic, entrepreneurial environment.
• You have a strong pulse on beauty trends and cultural shifts.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $80,000 - $100,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES 

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.

Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.