Manager, Global Marketing & Product Development, Sebastian Professional

Position Title: Manager, Global Marketing & Product Development, Sebastian Professional 
Location: New York, NY (Hybrid 3X a week in office) 
Reports to:  Sr. Director, Sebastian, Global 
Scope / Brands:  Marketing 

ABOUT THE WELLA COMPANY 

Together, WE enable individuals to look, feel, and be their true selves. 

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. 

For additional information about the Wella Company please visit www.wellacompany.com. 

The Role 

We’re looking for a strategic and creative Marketing Manager to join the Sebastian Professional Global Marketing Team. 

In this dynamic role, you’ll lead the development of innovative new products and drive end-to-end marketing execution for our iconic haircare and styling portfolio. Reporting to the Sr. Director of Global Marketing, you’ll play a critical role in shaping the future of the brand—translating cultural and consumer insights into breakthrough innovation and compelling campaigns that resonate with both salon professionals, their clients, and customers worldwide. 

You’ll collaborate with cross-functional teams across Product Development, R&D, Regulatory, Legal, Packaging, Creative, Supply Chain, Country Managers, Social Media, and external agencies to bring new ideas to life—from concept to shelf to salon.  

You’ll manage all aspects of product innovation, portfolio strategy, and go-to-market execution, serving as a key connector and driver of progress. 

The ideal candidate is a passionate beauty marketer and a natural collaborator, with a pulse on trends, strong project management skills, and a deep understanding of salon professional needs. If you’re excited by the idea of pushing creative boundaries and building bold, high-impact launches, we want to meet you. 

Key Responsibilities  

Strategic & Competitive Marketing 

• Develop clear, differentiated product positioning and claims based on market analysis and competitive benchmarking. 

• Collaborate with cross-functional teams to build go-to-market plans and support creative development for packaging, photoshoots, and external agencies. 

• Partner with the Digital Marketing team to translate product messaging into high-impact, thumb-stopping campaigns across channels. 

Product Development & Innovation 

• Lead the development of new product launches, building data-driven business cases and aligning with brand and financial goals. 

• Collaborate with R&D, Consumer Insights, Claims, Finance, and Global Markets to deliver high-performance formulas that meet margin targets. 

• Own and lead stage gate processes, project kickoffs, and post-launch analysis for key brand initiatives. 

Campaign & Content Development 

• Build integrated 360 marketing strategies designed to win with both consumers and professionals. 

• Deliver launch toolkits and assets, ensuring alignment with brand strategy and execution across touchpoints, including e-commerce and social. 

• Lead content development to ensure storytelling consistency and brand impact across all platforms. 

Stakeholder & Project Management 

• Oversee end-to-end product development timelines together with Supply Chain Operations team and R+D to ensure on-time and in-budget launches. 

• Communicate project status, risks, and key decisions to internal and external stakeholders. 

• Co-develop new salon service concepts with the Professional Education team to inspire stylists and drive in-salon excitement. 

• Work with Consumer Market research team to brief, test and validate concepts with the professional hair stylist community and external market research partners. 

Operational Excellence 

• Drive operational rigor across all phases of product development, launch execution, and campaign rollouts. 

• Collaborate closely with priority markets to ensure global relevance and local execution success. 

Qualifications 

• 5+ years in brand management, product development, or marketing (haircare or beauty industry experience required 

• Bachelor’s degree in Marketing, Business, or related field; MBA a plus 

• Proven track record managing cross-functional teams and launching new products 

• Strong analytical, strategic thinking, and storytelling skills 

• Excellent communication, collaboration, and project management abilities 

• Passion for professional haircare and beauty, creativity, and understanding of professional and consumer needs 

• High attention to detail and ability to manage multiple priorities 

• Proficiency in Microsoft Office (Word, Excel, PowerPoint) 

Who You Are 

• You have a strong pulse on beauty trends and cultural shifts. 

• You’re equally creative and analytical, able to zoom out strategically and dig into details. (Business acumen plus creative intuition) 

• You’re a self-starter who thrives in fast-paced environments and loves a new challenge. 

• You’re a team player who leads with initiative, collaboration, and integrity. 

• You’re motivated by innovation and pushing creative boundaries. 

• You have experience bringing haircare or beauty products to market and understand formula development timelines. 

• Growth mindset, resilience, and adaptability to thrive in an evolving, entrepreneurial environment.