Specialist, Marketing

Position: Specialist Marketing, Wella Retail Brands

Location: New York, NY

Reports to: Senior Director Wella Retail Brands

Scope: US OPI, Clairol, Wella Color Charm Brands

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

We are looking for a Marketing Specialist to support the daily functions of our core brand teams across Wella Retail, including OPI, Clairol, and Wella Color Charm. This role reports directly to the Sr. Director, Wella Retail Brands and plays a critical part in driving flawless execution across brand operations, digital content, product launches, and commercial readiness.

As a key member of a small, highly agile, and fast‑paced organization, the Marketing Specialist will gain hands‑on exposure to multiple facets of the CPG and beauty industry, including brand management, digital marketing, product operations, and retailer‑specific execution. This role offers significant visibility to senior leadership and cross‑functional partners, creating a strong foundation for long‑term growth within brand marketing, e‑commerce, creative production, or commercial strategy

KEY RESPONSIBILITIES

• Leads updates and maintenance of the NA Website and eCommerce content database, and process to share BIC brand assets across both Wella and Retailer eCommerce platforms.
• Manage core operational marketing processes, including DEFs, NROs, M‑Item sourcing, and product shipments to influencers, vendors, and agency partners.
• Support content and asset production by coordinating with creative team on video editing and creation of branded materials such as posters, banners, sales tools, and customer‑meeting assets.
• Own digital content maintenance, including website updates, MikMak experience refreshes, YouTube video uploads, and Ratings & Reviews management.
• Execute paid media operations by preparing trafficking sheets and ensuring accurate delivery of campaign assets.
• Develop and update commercial documentation such as New Item Sell Sheets (NISS) and education materials, including leading communication for the Wella Education Book.
• Partner with translation agencies to produce Spanish‑language assets and ensure timely localization for key initiatives.

QUALIFICATIONS

• Detail Oriented: Ability to take in and organize multiple inputs, data points and action items, and simplify to deliver a plan while ensuring accuracy and sufficient depth of information.
• Clear communication skills: Critical to drive clear communication, both written and verbal, across a multi-functional team.
• Business Data Analytics: Make recommendations based on data, including costs, competitive landscape, owned digital and e-comm trading metrics and trends.
• Organized Self-Starter: Comfortable working across teams and functions, able to drive focus, gather collaborative inputs, summarize learnings and drive follow ups to closure
• Resourceful team player: Able to juggle multiple tasks and projects, prioritizing critical work and being accountable for results.
• Bachelor’s in Business, Marketing or Communications or related field.
• 1 year of related experience or 6 months’ marketing internship experience required, previous Beauty or CPG industry experience preferred.
• Technical: Proficiency in MS Office software. Strong research skills and understanding of Adobe Omniture or Google Analytics, Google My Business, Webmaster Tools and other related tools.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $65,000 - $80,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES 

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.

Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.