OPI Global Marketing Manager

Position Title: Marketing Manager, Global Collections, Partnerships, Gifting & Sets

Location: Calabasas, CA USA

Work Arrangement: Hybrid- 3 days in office, 2 days WFH

Scope / Brands:  Global OPI

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

The role of Global OPI Marketing Manager reports to the Director, Global Partnerships, Color Collections, Gifting and Sets.  This role is responsible for leading seasonally themed color collections bundles, and supporting partnerships and base business commercial activation.  Candidates will need to excel in identifying and implementing new color trends that will drive incremental customer support across omni-channel, incremental net revenue and excitement for the color category.  The role requires strong partnership with cross functional partners such as Finance, Supply Chain, Education, Creative, owned Digital, and Trade marketing, as well as collaboration with Regional Teams and local markets. The successful applicant will thrive in a fast-paced environment where accountability and ambition are paired with a desire to achieve results collaboratively. 

Key Responsibilities:

• Be a business owner: Understand the sales trends, customer trends, and stay up-to-date on industry trends to make strategic choices and actions to drive the business.  Manage marketing budget within corporate processes and procedures, and be responsible for project P&L’s in line with brand targets.  Track business results, analyze and derive insights from sales and consumption data, and provide actionable strategies and brand plans.
• Drive the brand vision and campaign through compelling color stories, develop 360 marketing strategy in collaboration with multi-functional teams designed to win with brand dual target consumers and professionals, and deliver launch toolbox guidance with excellence.  This includes role in portfolio, communication strategy and priorities, creative concept, assets across touchpoints and role in fueling customer value and category growth.
• Lead and collaborate with high priority markets to deliver key brand initiatives that are fit to win in priority markets and channels.
• Work closely with external partners on brand collaborations, negotiating to deliver assets and join partner support from concept to activation.  Support and coordinate efforts to activate partnerships to full potential globally, in the regions and with priority channels.
• Lead development of marketing plans for all product and commercial initiatives to drive the base, including capitalizing on trends and key consumption periods, including high gifting KCP’s.
• Brief and lead total project team through stage gate process and creative development process, and lead post launch assessment and learnings for largest brand launches and partnerships.

QUALIFICATIONS

S

• 3-5 years relevant work experience in marketing or brand management, preferably in beauty industry (nail industry a plus).
• Working with external brands on strategic partnerships is a plus.
• Knowledge and experience across all areas of brand management (global, local, media planning including digital, influencer marketing, market analysis, market research, P&L management, marketing plans development…).  Marketing mastery and executional excellence
• Strong strategic skills, and eye for beauty and creative
• Strong analytical skills and digitally savvy
• Must be a self-starter, needs to be able to act with agility. The Nail market is constantly evolving & changing. Needs to be able to stay focused on key priorities but also adapt quickly to a changing landscape.
• Strong presentation and communication skills.  Ability to show leadership, work alongside and present to senior management.
• Strong attention to detail and accuracy. Operational & financial discipline
• Driven leader with strong sense of ownership, accountability, strong collaboration skills (win for the team) and action oriented mentality.
• Ability to Energize, Engage and Enable the team and markets to deliver with excellence on long lead innovation, GTM strategies and plans.
• Proficient computer knowledge - MS Office (specifically Excel, PowerPoint)
• A bachelor's degree is required, and an MBA is preferred.

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo