LATAM Trade MKT Sr. Manager

Position Title: Senior Trade Marketing Manager Retail Hair Latam + Mx

Location: Mexico City, Mexico

Reports to: Trade Marketing Director

Direct Reports: Trade Marketing Associate Manager RH Mx, Visual Merchandiser Supervisor Latam and Category Management team.

Scope / Brands:  Mexico Retail Hair

Grade: H2

English: Advanced / Fluent

Salary Amount: TBD

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

We are looking for a highly driven Sr Trade Marketing Manager to join our dynamic team and drive growth within our Hair Retail brands.

The Trade Marketing Manager Jr for Retail Hair is responsible for driving the brand’s presence and sales performance within key retail channels. The role will involve developing and executing trade marketing strategies, managing relationships with retailers, and ensuring alignment between sales and marketing teams to optimize product availability, visibility, and consumer engagement in-store.

KEY RESPONSIBILITIES

• Development and execution with the right trade marketing mix (distribution, promotion, pricing, display) for Hair Color category to drive growth and market share in retail and other key distribution channels across Latam countries (w/o Brazil).
• Monitor and Analyze business performance (category results, competitor activities, retailer performance, trade promotions and activations) to identify opportunities and insights for improvement in the trade marketing mix.
• Track and report on brand promotions and activations, providing insights and recommendations for future executions.
• Collaborate with cross-functional teams (especially Marketing and Sales) to ensure timely execution of projects.
• Constant collaboration with the Sales team to ensure that initiatives and promotions are carried out effectively by country.
• Forecasting per country for launches, distribution opportunities, initiatives and Sell Out Trends per brand.
• Prepare and present reports on monthly business performance, sales impact, and competitor activity to global and leadership team.
• Deep expertise in trade investment management, including the design, allocation and optimization of promotions and discount mechanisms by channel and key customer, ensuring ROI-driven decisions and alignment with commercial strategy.
• Responsible for the trade marketing budgets for AOP (promotion and visibility), ensuring profitability.

QUALIFICATIONS

Essential:

• Bachelor’s degree in business, Marketing, Sales or a related field.
• 5-6 years of experience in Trade Marketing or related Department within the FMCG sector (preferably in beauty-related products).
• Strong analytical skills and mindset with the ability to interpret data and derive actionable insights.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously and deadlines.
• Strong communication and interpersonal skills, with the ability to build relationships with different stakeholders.
• Good knowledge and understanding of local trade retailers.
• A high level of commitment and sense of accountability.
• Proficient in MS Office (Excel, PowerPoint).
• Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management.

Desirable:

• Experience working within a global matrixed organization.

EEO OPPORTUNITIES

We offer equal employment opportunities to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodation for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo