Senior Manager FP&A & Brand Finance - Northern Europe
Rotterdam, ZH, NL
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Position Title: Senior Manager FP&A & Brand Finance – Northern Europe
Location: Rotterdam, Netherlands
Reports to: Finance Director – Northern Europe
Direct Reports: TBC
Scope / Brands: Northern Europe perimeter (Benelux + Nordics Countries)
ABOUT THE WELLA COMPANY
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
For additional information about the Wella Company please visit www.wellacompany.com.
THE ROLE
As the finance lead for Wella Northern Europe, you will own the financial steering of the region from monthly closings to strategic planning ensuring clear visibility on performance and driving business decisions with impact.
This role combines FP&A excellence and Brand Finance partnership: you will translate numbers into strategy, shape commercial actions, and maximize ROI across marketing and trade investments.
You will lead planning, forecasting, and financial reporting activities working cross-functionally with Sales, Marketing, and Operations ensuring targets are achieved and resources are allocated to the highest-value opportunities.
KEY RESPONSIBILITIES
Strategic Planning & Financial Performance
- Lead the full planning cycle for the region (S&OP): monthly and quarterly forecasts, annual budget (AOP) and strategic scenario modeling.
- Lead the month end closings all in alignment with established month-end deadlines and serve as a business partner to the P&L including consolidating and articulating the regional P&L performance with sharp insight into revenue, Gross To Net, margin, and investment dynamics. Drive Gross Margin analysis highlighting product mix, pricing and account trade term drivers; identify opportunities to optimize profitability and prepare ad hoc financial analysis (bridges, deep dives, provisions analysis, etc as required by Corporate management.
- Anticipate risks and opportunities, providing clear recommendations to safeguard delivery of financial commitments.
Business Partnering
- Partner directly with commercial leaders to track performance vs. targets, ensuring growth is profitable and aligned with strategic priorities. Monitor performance and proactively manage risk and opportunity. Support estimates, operating plans, forecasts for medium/long-term; analyze variances to forecasts and determine key actions to achieve targets.
- Challenge assumptions and drive accountability within Commercial and Marketing teams to ensure disciplined performance management.
- Drive commercial effectiveness through advanced analytics, scenario planning, and clear storytelling to leadership.
- Deliver robust financial modeling and scenario planning to support strategic initiatives, channel expansion and regional priorities
Brand & Marketing Finance
- Lead the financial governance of brand spend ensuring alignment between marketing ambition and financial targets.
- Support Brand and Marketing teams in evaluating ROI of activations, campaigns, and innovation launches redirecting investment where needed to maximize impact.
- Build frameworks to measure performance (ROI, NIS, brand contribution) and ensure full transparency of marketing P&L.
- Support the strategic prioritization of investments across brands, channels, and countries based on incremental value creation.
Leadership & Influence
- Continuously improving tools, processes, and reporting to enhance forecasting precision, efficiency, and business impact
- Communicate complex financial data in a clear, concise and engaging manner to leadership and non-financial stakeholders
- Lead team of 1-2 analysts to deliver on corporate forecast & close deadlines while also mentoring and developing Finance talent.
- Act as the finance voice within the leadership team — balancing strategic perspective with executional discipline.
- Champion best practices, simplification, and consistency across the regional finance community.
QUALIFICATIONS
- Master’s degree in finance, Economics, or Business Administration.
- 8–12 years of progressive experience in FP&A, Brand Finance, or Commercial Finance, ideally within consumer goods or beauty industry.
- Proven success as a finance business partner to commercial and marketing leaders.
- Detail-oriented with strong analytical and problem-solving skills
- Strategic thinker with strong analytical rigor and the ability to influence senior stakeholders.
- Deep understanding of P&L management, GTN dynamics, and marketing ROI.
- Fluent in English. Proficiency with SAP, SAP BW, advanced Excel and PowerPoint skills
- Hands-on, self-driven, and comfortable navigating ambiguity and multiple priorities.
- High integrity, resilience, and curiosity — capable of connecting strategy, numbers, and people.
EEO OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs
We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click on this link to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo