Digital Marketing Manager

About The Wella Company

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

MISSION/THE ROLE:

Lead digital area for all brands, Professional and Retail business, integrating all channels (end consumer & professional) to boost our initiatives using data intelligence to leverage our business results.

KEY RESPONSIBILITIES:

•  Define and coordinate the media plan across all channels;
• Build and update the prospect universe including audiences/segments/personas to be targeted;
• Manage campaign ROIs and brand KPIs while overseeing the media budget and resource allocation;
• Encourage strong collaboration with Wella teams (and external partners) that include Strategy, Insights, Creative, Project Management, Media Buying/Investing - from conception to execution to keep projects moving forward;
• Work strategically, evaluating results and general goals, monitoring competition, using offer plans and seasonality as input and collaborate in the proposal to achieve results through digital strategies and tools;
• Bringing value to the business through continuous optimization, in a data-driven environment;
• Interact with Data, Technology and Digital Product, UX and A/B Testing teams;
• Participate in technical discussions related to area services and pilot the implementation of new offers and services offered in CRM;
• Research, develop, test and evaluate solutions, new concepts and methods related to CRM service;
• Possess an understanding of viewing behavior and content trends across Brazil;
• Demonstrate applied knowledge in the main phases of the market research cycle: awareness, targeting, acquisition and retention;
• Have experience in defining research objectives, writing research and weighting schemes and analyzing results;
• Identify appropriate methodologies based on business and research objectives;
• Help guide social media analysis and benchmarking;
• Build one plan to boost initiatives across all channels, focus on End Consumer and Haidressers;
• Lead JBP with main partners and midia budget for all brands;
• Use consumer data to boost business results (quali and quanti results). 

QUALIFICATION (Technical & Leadership Skills):

• Strong professional experience in media (online and offline) abd digital;
• Strong knowledge in digital marketing, including CRM;
• Knowledge in Consumer Marketing Insights;
• English fluent skills;
• Experience using data and metrics to draw business insights;
• People management;

EEO OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities.

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