Sr. Director, Consumer Engagement & Insights

Job Title: Sr Director, Consumer Engagement & Insights 

Location: CA or NYC Offices (Hybrid – 3 Days Onsite)

Reports To: US GM

Direct Reports: 3 and team

Scope: North America Brands/Channels

About Wella Company

At Wella, we’re passionate about delivering professional hair and nail care products that empower both beauty professionals and consumers to express their individuality. Our dynamic portfolio includes iconic brands like Wella Professionals, OPI, ghd, and more.

Position Overview

We are seeking a visionary Sr Director, Consumer Engagement & insights to lead the strategic development and execution of all paid, earned, and owned marketing strategies across the Wella Company portfolio. This role will serve as the engine behind our brand storytelling, media performance, and digital presence — acting as the in-house agency for our global and regional marketing teams.

This leader will bring deep media expertise, a sharp understanding of today’s complex communications ecosystem, and a passion for driving brand love and performance through integrated campaigns.

Key Responsibilities

• Leads IMC Strategy: Owns the development and execution of integrated marketing strategies across all paid, earned, and owned channels for the full Wella portfolio.
• Internal Agency Leadership: Builds and manages a high-performing IMC team that serves as an internal agency — providing best-in-class strategic and executional support across media, content, and communications.
• Media Planning & Performance: Drives media strategy, planning, investment, and measurement across digital, social, and traditional channels to ensure optimal ROI and performance.
• Brand Communication: Oversees the development of brand communication strategies that are aligned to business goals and resonate deeply with our target audiences.
• Influencer & Advocacy Strategy: Designs and implements influencer marketing programs that amplify brand relevance, credibility, and reach.
• Social & Content Strategy: Guides social media and content planning, development, and optimization to drive engagement, community growth, and brand equity.
• Cross-functional Collaboration: Partners closely with Brand Marketing, Product, Creative, and Regional teams to ensure cohesive messaging and flawless execution across all touchpoints.
• Innovation & Trend Leadership: Stays ahead of emerging media, tech, and consumer trends to drive innovation and keep Wella brands at the forefront of beauty and culture.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 15+ years of experience in integrated marketing, media, or brand communications roles, preferably within beauty, fashion, or lifestyle industries.
• Proven track record in leading holistic IMC strategies with measurable business impact.
• Strong expertise in paid media strategy and performance marketing, including digital and emerging platforms.
• Deep understanding of the influencer and earned media landscape.
• Experience overseeing content creation and social strategy at scale.
• Exceptional leadership and team-building skills; experience managing internal teams and agency partners
• Strategic thinker with strong business acumen and creative sensibility.
• Passion for beauty, culture, and brand storytelling.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors, including but not limited to location, experience, skills, and in comparison to internal incumbents currently in similar roles. Pay Range: $200,000 - $240,000 salary per year. The listed range is just one component of Wella Company's comprehensive total rewards package for employees. Other rewards may include an annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays, and paid time off (PTO).

NOTICES 

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

 If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.

[For CA located postings ONLY]: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.

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