Sr. Manager Trade Marketing

Position Title: Sr Manager, Trade Marketing, Sally & RD

Location: Calabasas, CA (Hybrid - 3 days onsite)

Reports to: Head of Trade Marketing, Pro Channels

Scope: Sally & Regional Distributors (RD)

ABOUT THE WELLA COMPANY 

Together, WE enable individuals to look, feel, and be their true selves. 

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. 

For additional information about the Wella Company please visit www.wellacompany.com.  

THE ROLE 

To continue this exciting journey and deliver on our customer promise, we are looking for a hands-on, seasoned Trade Marketing professional to join the team. The Sr Trade Marketing Manager leads the execution of the Go To Market Strategy for their channel. The individual translates the Brand & Innovation strategy into external Category growth opportunities for their channel(s) and owns the 4Ps execution and enables the sales teams to deliver against them. The Sr Trade Marketing Manager also guides the Brand innovation team to solve for the needs of the market by conducting clear analysis of the category and competitive opportunities in their channel(s). For some specific channels, the Sr Trade Marketing Manager will design and execute shopper marketing programs.

KEY RESPONSIBILITIES  

• Analyzes the business and 4Ps to define the key business drivers in your channels for the Category
• Defines the Category Growth platform and relevant and stretch 4Ps KPIs
• Takes the 4Ps principles from the brand (local success model) and creates channel specific strategy to deliver against KPIs
• Designs cross-functional engagement strategies for subject matter expert topics
• Delivers best in class innovation launch at your retailer leveraging all levers and best in class sales enabling tools (Concept Sell, Sales engagement plan, Seasonal materials, etc.)
• Delivers consistent customer/competitive understanding and update Brand team
• Designs and executes all shopper marketing program across brands
• Partners, challenges, and pushes cross functional teams to deliver better outcomes together

QUALIFICATIONS 

• Bachelor’s degree in Business, Marketing, or related fields
• 5+ years’ prior experience in consumer package goods sales / trade marketing environment 
• US Market/channel experience
• Previous experience in CPG industry
• Strategic thinking –understands rationale and business drivers to build recommendations
• Ability to pivot and adjust; Being able to move from Strategy to Detailed and flawless execution at the same time for complicated channels and ways of working
• Proactive and Solution Oriented approach – takes initiative to do what’s needed for the business; Manages what is within control to achieve best results while striving for continuous improvement
• Agile with numbers, reports, and problem solving; leverages/creates data for informed decisions, applies growth mindset
• Able to step back to understand the big picture and what dedicated actions will drive most value
• Effective communication skills; Strong presentation skills

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $120,000-$140,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES 

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.

#LI-SS1