Senior Brand Manager OPI & WELLA Retail Hair

Senior Brand Manager Northern Europe – OPI & WELLA Retail Hair

Do you want to work for one of the world’s leading global beauty companies?

Would you like a dynamic, entrepreneurial and international work environment?

Are you analytical and like leading demanding projects between departments and across countries? Are you structured even if the tempo is high? Do you think outside of the box to grow your business? Are you skilled at growing brands and HERO products at larger scale through media and advocacy campaigns? Then you could be the person we are looking for to strengthen our Wella Company team in Northern Europe.

As a major actor of the beauty sector, Wella is a >140 years old company loved and recognized by its customers & consumers for the inspiration and the excellence it has consistently released to the hairdressing market over the past decades. Its portfolio is composed of iconic brands such as Wella Professionals, WELLA, ghd, OPI, Sebastian Professional, Nioxin, SP, System Professional, Briogeo and more.

ABOUT THE JOB

As Brand Manager, you will play a vital role in ensuring the success for the brands OPI, WELLA (retail styling) & CLAIROL (retail hair-color). You will develop brand strategies for our six Northern Europe markets and ensure we recruit consumers at scale through innovative media and advocacy campaigns. You will work closely with our sales leaders for e-com, premium retail and retail to improve your brands’ channel strategies.

You will work closely with the headquarters in Geneva and the US with the cross-functional teams to develop and execute strategic marketing initiatives that effectively position our brand in the market. The role reports to the Head of Media and Retail Brands. Monitoring marketing trends and analyzing internal and competitor activities will be integral parts of your responsibilities to ensure we maintain a competitive edge.

Your key job responsibilities:

• Brand ownership: You will have full ownership of brand performance including managing the marketing budget and investment choices and annual price setting.
• Brand Strategy Development: Collaborate to develop comprehensive brand strategies aligned with company objectives and target audience preferences.
• Launch Execution: Collaborate to plan and execute product and commercial initiative launches for your brands.
• Marketing Campaign Execution: Plan and execute marketing campaigns across various channels, including digital, social media, print, and events, to enhance brand visibility and engagement.
• Omnichannel management: Assure all channels are aligned and build the brands in the same way, including to maximize brand visibility.
• Market Research and Analysis: Conduct market research to identify consumer trends, preferences, and competitive landscape. Analyse data to make informed decisions and recommendations for brand positioning and messaging.
• Data analysis: Analyze sales data to uncover opportunities to further grow the business
• Sales Cycle development: Work with the team to develop compelling brand messaging and activation for the quarterly sales cycle of the professional salon channel.
• Content Creation and Management: support the creation of content for various marketing materials, including website copy, social media posts, email campaigns, and advertising materials.
• Collaboration with Cross-Functional Teams: Collaborate with multifunctional commercial teams on your brand plans – including Trade Marketing, Education, Sales, Supply, Media, Influencer, social any other teams to ensure brand consistency and alignment across all touchpoints.
• Performance Monitoring and Reporting: Track and analyze the performance of marketing initiatives and campaigns. Prepare regular reports to evaluate the effectiveness of branding efforts and identify areas for improvement.
• People management: 1 Brand Manager.

WHAT WE WANT YOU TO BRING ALONG

We are looking for a self-motivated individual with energy, enthusiasm and a dedication to succeed. You will be given responsibility from the start and will be expected to take charge and make things happen.

• Are a curious individual, with a passion for beauty and able to make complex decisions using all data available, but comfortable enough to use gut feeling and instinct when these are missing.
• Can work with a very diverse group with different professional and cultural backgrounds, turning them into an effective and powerful team.
• Are an engaged leader who has the capacity to cope with short term challenges, while keeping the end vision well ahead of them.
• Have a strong understanding of marketing principles and branding strategies.
• Have excellent communication skills, both written and verbal.
• Use your analytical, technical and leadership skills to act as the entrepreneur of your own brands – you enjoy being accountable for results while having the freedom on how to deliver them.
• Have experience with from larger media and influencer strategies, e-commerce business and omnichannel strategies. Experience from strategizing larger events is a plus, however you need to be a confident leader in this regard.
• Are highly organized with the ability to manage multiple projects simultaneously.
• Are creative with a strategic mindset to challenge status quo.
• Have a minimum of 3 years relevant work experience in marketing, brand management or a similar role
• Are fluent in English – both spoken and written. One of the languages in the cluster (Nordic & BNL) is also valued but not a criteria.
• Have a bachelor degree in marketing, business or equivalent.
• You are willing to occasionally travel for customer meetings or to engage with the teams in our other offices, example Rotterdam and Geneva.

To succeed in this role you need to have the ambition to go beyond the expected and be based in the Stockholm area.

WHAT WE OFFER 

• An exciting role with varying tasks and ownership.
• Engaged and driven colleagues in an international environment.
• We offer attractive promotional offers and a career in an innovative and successful company.

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled. · English - Please click on this link to review the Notification of Equal Opportunity Rights poster · Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo