Brand Manager CEEMEA

ABOUT THE ROLE

The Brand Manager for the Care Category is responsible for coordinating CEEMEA Wella’s care brands of Nioxin and Sebastian. The role is responsible for full product lifecycle management, commercial activation, and channel strategy across professional, retail, and e‑commerce channels. This position collaborates closely with Marketing, Sales, Education, Trade Marketing, Digital, Supply Chain, and global brand teams to deliver sustainable growth, market share gains, and strong brand equity.

WHAT YOU WILL DO

Brand Strategy & Planning

• Drive the annual brand plans for Nioxin and Sebastian, aligned with regional and global strategic priorities.
• Analyze category trends, competitive landscape, and consumer insights to identify growth opportunities.
• Define channel‑specific strategies to maximize brand presence and performance across salons, retail, and e‑commerce.

Innovation & Portfolio Management

• Manage the full product lifecycle: forecasting, pricing, portfolio optimization, and phase‑in/phase‑out decisions.
• Partner with global brand teams on new innovation launches, ensuring local relevance and flawless execution.
• Coordinate regulatory and packaging needs for all markets.

Commercial & Channel Activation

• Lead 360° activation plans including campaigns, promotions, education programs, sampling, and digital amplification.
• Work with Sales and Trade Marketing to tailor activation for each channel (professional distributors, direct salon, retail chains, pure‑play e‑commerce).
• Ensure excellence in in‑store execution, merchandising, and online product content (PDP optimization, A+ content, ratings & reviews).

Budget & Performance Management

• Own brand P&L for assigned portfolio, ensuring profitable growth.
• Monitor brand performance KPIs: market share, penetration, sell‑in/sell‑out, ROI of activations, and campaign effectiveness.
• Manage A&CP budgets with full accountability and optimization.

Cross‑Functional Collaboration

• Partner with Education teams to shape technical training and salon support programs for care products.
• Coordinate demand planning and supply chain to secure strong service levels and forecast accuracy.
• Align with Digital & CRM teams to build strong online presence and consumer engagement journeys.

Brand Equity & Communication

• Safeguard and elevate brand equity for Nioxin and Sebastian across all touchpoints.
• Localize global brand guidelines and storytelling to resonate with consumers and professionals.
• Oversee asset creation and adaptation for campaigns, packaging, and digital content.

WHAT WE WANT YOU TO BRING ALONG

• Bachelor’s degree in Marketing, Business, or related field; Master’s preferred.
• 4–7+ years of brand management or trade marketing experience, ideally in beauty, FMCG, or professional haircare.
• Demonstrated success in owning P&L or brand performance KPIs.
• Proven experience leading large, multi‑brand and multi‑country portfolios
• Strong track record in ATL communication development and innovation launches
• Experience working in complex CEEMEA or emerging market environments
• Demonstrated success in matrix leadership and cross‑functional collaboration
• Demonstrated success leading innovation and go‑to‑market programs
• Experience working in complex, multicultural, matrix organizations

• Ability to build effective relationships internally & externally, driving shared goals. 

• Pro-active attitude and flexible approach. 

• Excellent time management skills and prioritization under pressure. 

• High attention to detail, strong organization and analytical skills. 
• Problem-solving and conflict resolution abilities
• Organizational and multitasking skills

• Excellent communication skills. Proficiency in English.

• High numeracy, and excellent PC skills. 
• Project management skills
• Ability to follow through and complete tasks on time
• Solution-minded; desire to solve problems
• Taking ownership and accountability for outcomes is a required attitude
• Ability to work independently
• Self-motivated and results-driven

WHAT WE OFFER

At the heart of our company is a commitment to nurturing growth, health, and happiness. That’s why we offer:

• A flexible hybrid work model with the bonus of shorter Fridays all year long.
• A birthday gift of a day off—spend it with those who matter most!
• The freedom to work remotely from EU for up to 30 days annually.
• A day off for every full year with us (up to five extra days) to celebrate your dedication.
• Quarterly and annual recognition program that comes with financial rewards.
• Comprehensive Luxmed medical coverage.
• Life insurance to keep you and your loved ones protected.
• A lunch card to fuel your productivity.
• A Multisport card to keep you active and healthy.
• Support for your commute (public transport).
• Exciting product gifts four times a year and opportunities to sample new products.
• Funding for team bonding and integration activities.
• Bonuses for life’s special moments (like marriage or the birth of a child) and for long-term service.

WHO WE ARE

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company, please visit www.wellacompany.com and https://www.wellacompany.com/about-us.

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo