Head of Brand Communications CEEMEA

ABOUT THE ROLE

CEEMEA Head of Brand Communications leads Brand Communication, Media, and Advocacy strategy across CEEMEA, building strong, distinctive brand voices that resonate locally and scale globally. Owns communication frameworks, media effectiveness, and content strategy, ensuring integration across touchpoints and markets. Partners with Global Media teams and local agencies to deliver efficient media planning, culturally relevant storytelling, and amplified brand impact.

WHAT YOU WILL DO

Brand Communication Strategy & Leadership

• Define and lead the regional Brand Communication strategy in alignment with global brand vision and CEEMEA business priorities
• Own regional communication frameworks, key messaging architectures, and creative territories across brands
• Act as the guardian of brand voice, tone, and expression, ensuring consistency while enabling local relevance
• Elevate storytelling excellence by embedding cultural, social, and beauty insights into communication strategies

Media Strategy, Planning & Effectiveness

• Lead the CEEMEA media strategy, defining channel roles, media frameworks, and investment principles
• Partner with Global Media teams to ensure alignment on media models, standards, tools, and innovation
• Drive media effectiveness and efficiency, optimizing reach, frequency, engagement, and ROI across markets
• Establish clear KPIs, measurement frameworks, and learning agendas to continuously improve media performance

Content & Ecosystem Integration

• Own the regional content strategy, ensuring cohesive narratives across paid, owned, and earned touchpoints
• Drive integration across ATL, digital, social, PR, influencer, retail, and advocacy platforms
• Ensure modular, scalable content ecosystems that allow for efficient localization across diverse CEEMEA markets
• Promote best‑in‑class use of formats, platforms, and emerging media to maximize brand impact

Advocacy, Influence & Earned Impact

• Lead the regional advocacy strategy, covering influencers, creators, experts, and brand ambassadors
• Ensure strategic alignment between paid media, organic content, PR, and advocacy to amplify earned impact
• Partner with local teams and agencies to deliver credible, culturally relevant advocacy programs
• Set regional guidelines, governance, and effectiveness standards for influencer and advocacy activation

Global‑Local Partnership & Matrix Leadership

• Serve as the key CEEMEA interface between Global Brand, Global Media, and Local Market teams
• Influence and align multiple stakeholders in a complex, matrix organization
• Partner with local agencies and production ecosystems to ensure high‑quality, on‑brand execution
• Share best practices, innovations, and performance learnings across the region

Team Leadership & Capability Building

• Lead, inspire, and develop a high‑performing CEEMEA Brand Communications team
• Build regional capabilities in communication strategy, media excellence, content systems, and advocacy
• Coach local market teams to elevate creative quality, media literacy, and cultural relevance
• Foster a culture of collaboration, creativity, accountability, and continuous improvement

WHAT WE WANT YOU TO BRING ALONG

• Bachelor’s degree in Marketing, Communications, or related field (MBA preferred)
• 12–15+ years of experience in brand communications, media, or integrated marketing within FMCG or cosmetics
• Proven leadership experience across multi‑country, culturally diverse regions (CEEMEA preferred)
• Strong track record in ATL communication development, media strategy, and content ecosystems
• Experience partnering with global teams and managing agency ecosystems
• Deep understanding of digital, social, influencer, and earned media dynamics

• Experience working in complex, multicultural, matrix organizations

• Ability to build effective relationships internally & externally, driving shared goals. 

• Pro-active attitude and flexible approach. 

• Excellent time management skills and prioritization under pressure. 

• High attention to detail, strong organization and analytical skills. 
• Problem-solving and conflict resolution abilities
• Organizational and multitasking skills

• Excellent communication skills. Proficiency in English.

• High numeracy, and excellent PC skills. 
• Project management skills
• Ability to follow through and complete tasks on time
• Solution-minded; desire to solve problems
• Taking ownership and accountability for outcomes is a required attitude
• Ability to work independently
• Self-motivated and results-driven

WELLA COMPANY CORE VALUES:

• Creative - We foster creativity and excellence to create value for our brands & business.
• Create brand & customer experiences that delight
• Value expertise and intuition with data
• Promote innovative ideas & excel in executing them
• Collaborative - We work together to create the extraordinary.
• Act as one team from global to local and across functions
• Inspire & empower others to succeed
• Treat everyone with trust & assume positive intent
• Courageous - We are agile, entrepreneurial and we own our future.
• Take full accountability for driving results
• Make things happen quickly, turning decisions into action
• Be open minded & adaptable to new thinking and ways to work
• Connected - We stay connected, ensuring we are always customer centric.
• Connect with professional & consumer needs & behaviors
• Think digital first as we engage with professionals & consumers
• Create active & engaged communities physically & digitally
• Committed- We are responsible for our impact on others & planet.
• Build inclusive and diverse teams
• Act with integrity & transparency towards each other & the consumer
• Work to have a positive impact on the planet

WHAT WE OFFER

At the heart of our company is a commitment to nurturing growth, health, and happiness. That’s why we offer:

• A flexible hybrid work model with the bonus of shorter Fridays all year long.
• A birthday gift of a day off—spend it with those who matter most!
• The freedom to work remotely from EU for up to 30 days annually.
• A day off for every full year with us (up to five extra days) to celebrate your dedication.
• Quarterly and annual recognition program that comes with financial rewards.
• Comprehensive Luxmed medical coverage.
• Life insurance to keep you and your loved ones protected.
• A lunch card to fuel your productivity.
• A Multisport card to keep you active and healthy.
• Support for your commute (public transport)
• Exciting product gifts four times a year and opportunities to sample new products.
• Funding for team bonding and integration activities.
• Bonuses for life’s special moments (like marriage or the birth of a child) and for long-term service.
• Generous referral bonuses when you recommend new talent.
• A modern workspace with collaborative areas and a calendar full of cool events and gatherings.
• Discounts on our products in the online shop.

WHO WE ARE

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company, please visit www.wellacompany.com and https://www.wellacompany.com/about-us.

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo