Head of Care CEEMEA

ABOUT THE ROLE

CEEMEA Head of Care leads the Care & Styling portfolio across CEEMEA, shaping category and brand strategies rooted in consumer insight and shopper experience. Drives strong brand equity through ATL‑led storytelling, impactful innovation launches, and flawless execution. Ensures central brand leadership while partnering closely with local Trade Marketing teams to deliver market‑relevant activation and commercial excellence.

WHAT YOU WILL DO

Category & Brand Strategy Leadership

• Lead the regional category strategy for Hair Care (Care & Styling), setting a clear ambition, growth agenda, and long‑term roadmap for CEEMEA
• Shape and own regional brand strategies grounded in consumer, cultural, and category insights
• Drive portfolio architecture, innovation pipelines, and lifecycle management in partnership with global teams
• Identify white‑space opportunities across markets, formats, price tiers, and usage occasions

Consumer Insight & Shopper Experience

• Champion a consumer‑ and shopper‑first mindset, embedding insights into all strategic decisions
• Translate consumer needs and routines into compelling brand propositions and activation platforms
• Partner with Trade Marketing to elevate shopper experience across channels, ensuring consistency from brand storytelling to point of sale
• Leverage data, research, and market trends to inform decision‑making and optimize performance

Brand Equity & Communications Excellence

• Build strong, distinctive brand equity through ATL‑led storytelling, ensuring consistency of message, tone, and visual identity
• Lead the development and regional rollout of communication platforms, campaigns, and content ecosystems
• Ensure creative excellence and adherence to global brand frameworks while enabling local relevance
• Track and enhance brand health, equity, and consideration across markets

Innovation & Launch Excellence

• Drive impactful innovation launches, from concept to execution, ensuring strong regional alignment and local adoption
• Lead regional launch strategy, sequencing, and prioritization across CEEMEA
• Ensure flawless execution of new launches in partnership with local marketing, trade marketing, and sales teams
• Monitor post‑launch performance and continuously optimize plans to maximize ROI

Go‑to‑Market & Commercial Excellence

• Partner closely with local Trade Marketing teams to translate brand strategy into compelling commercial programs
• Ensure market‑relevant activation that drives sell‑in, sell‑out, and market share growth
• Align pricing architecture, promotional guidelines, and channel strategies with brand ambition
• Balance brand building and short‑term commercial delivery across diverse CEEMEA markets

Stakeholder & Matrix Leadership

• Act as the primary CEEMEA interface between global brand/category teams and local market organizations
• Influence and align senior stakeholders across marketing, trade marketing, sales, supply chain, and finance
• Represent the Hair Care category in regional leadership and strategic planning forums
• Navigate a complex, multicultural, matrix organization with strong influencing skills

Team Leadership & Capability Building

• Lead, inspire, and develop a high‑performing CEEMEA Hair Care marketing team
• Build capabilities in brand strategy, innovation management, communications excellence, and integrated activation
• Foster a culture of accountability, collaboration, and consumer obsession
• Coach and mentor local teams to raise marketing excellence across the region

WHAT WE WANT YOU TO BRING ALONG

• Bachelor’s degree in Marketing, Business, or related discipline (MBA preferred)
• 12–15+ years of progressive experience in FMCG marketing, preferably in hair care or beauty categories
• Proven experience leading large, multi‑brand and multi‑country portfolios
• Strong track record in ATL communication development and innovation launches
• Experience working in complex CEEMEA or emerging market environments
• Demonstrated success in matrix leadership and cross‑functional collaboration
• Demonstrated success leading innovation and go‑to‑market programs
• Experience working in complex, multicultural, matrix organizations

• Ability to build effective relationships internally & externally, driving shared goals. 

• Pro-active attitude and flexible approach. 

• Excellent time management skills and prioritization under pressure. 

• High attention to detail, strong organization and analytical skills. 
• Problem-solving and conflict resolution abilities
• Organizational and multitasking skills

• Excellent communication skills. Proficiency in English.

• High numeracy, and excellent PC skills. 
• Project management skills
• Ability to follow through and complete tasks on time
• Solution-minded; desire to solve problems
• Taking ownership and accountability for outcomes is a required attitude
• Ability to work independently
• Self-motivated and results-driven

WELLA COMPANY CORE VALUES:

• Creative - We foster creativity and excellence to create value for our brands & business.
• Create brand & customer experiences that delight
• Value expertise and intuition with data
• Promote innovative ideas & excel in executing them
• Collaborative - We work together to create the extraordinary.
• Act as one team from global to local and across functions
• Inspire & empower others to succeed
• Treat everyone with trust & assume positive intent
• Courageous - We are agile, entrepreneurial and we own our future.
• Take full accountability for driving results
• Make things happen quickly, turning decisions into action
• Be open minded & adaptable to new thinking and ways to work
• Connected - We stay connected, ensuring we are always customer centric.
• Connect with professional & consumer needs & behaviors
• Think digital first as we engage with professionals & consumers
• Create active & engaged communities physically & digitally
• Committed- We are responsible for our impact on others & planet.
• Build inclusive and diverse teams
• Act with integrity & transparency towards each other & the consumer
• Work to have a positive impact on the planet

WHAT WE OFFER

We care about growth, health, and wellbeing of our employees; therefore, our offer includes:

• Company car
• Luxmed medical insurance: Employee basic package is covered by Wella, you can upgrade the package or extend it to your spouse or partner and kids
• Life insurance: basic option is paid by Wella, you can upgrade the package for you and your family
• Lunch card
• Multisport card
• Parking subsidy or public transportation refund – depending on your commuting style
• One additional day off to celebrate each full year of employment (capped at five days) 
• Birthday as a holiday: celebrate with your loved ones!
• End-of-the-year gift, spring celebrations
• Bonus for life-time occasions (e.g., giving birth to a child, marriage)
• Attractive referral bonus for recommending talents to work at Wella
• State-of-the-art workspace, collaborative areas, cool events, and gatherings
• Occasional samples of our products to enjoy
• Access to discounts on our products in Wella and ghd online shops

WHO WE ARE

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company, please visit www.wellacompany.com and https://www.wellacompany.com/about-us.

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo