Head of Color and Texture CEEMEA

ABOUT THE ROLE

CEEMEA Head of Color and Texture leads the Pro Color & Texture portfolio across CEEMEA with a strong professional‑first mindset. Owns category strategy, innovation landing, and regional brand execution, ensuring relevance for salon professionals and consistency across markets. Works in close partnership with Trade Marketing and Education to build advocacy, loyalty, and elevated professional experiences that drive sustainable growth. 

WHAT YOU WILL DO

Regional Brand & Marketing Strategy

• Define and lead the regional marketing strategy for professional brands in alignment with global brand direction and regional business priorities
• Own regional brand plans, strategic roadmaps, and annual marketing calendars
• Drive portfolio optimization, innovation priorities, and lifecycle management across markets
• Identify white‑space growth opportunities across channels, customer segments, and markets

Brand Equity & Positioning

• Act as the regional brand guardian, ensuring consistent positioning, messaging, and visual identity
• Translate global brand strategies into locally relevant programs while protecting brand equity
• Lead regional brand storytelling tailored to professional customers and influencers
• Monitor and enhance brand health, advocacy, and professional loyalty metrics

Go‑to‑Market & Launch Excellence

• Lead regional go‑to‑market strategies for major launches, renovations, and programs
• Ensure best‑in‑class execution of promotions, education initiatives, and professional events
• Partner with sales and education teams to ensure strong sell‑in, sell‑out, and in‑market activation
• Establish clear KPIs and performance tracking for marketing initiatives

Stakeholder & Matrix Leadership

• Serve as the key regional interface between global brand teams and local market organizations
• Influence and align cross‑functional partners including sales, education, medical, digital, supply chain, and finance
• Represent professional brands in regional leadership and strategic planning forums
• Drive alignment and prioritization across markets with diverse maturity levels

Team Leadership & Capability Building

• Lead and develop a high‑performing regional marketing team
• Build capabilities in brand management, innovation, digital marketing, and customer‑centric execution
• Foster a culture of accountability, collaboration, and continuous improvement
• Coach and mentor local market teams to raise marketing excellence across the region

WHAT WE WANT YOU TO BRING ALONG

• Bachelor’s degree in Marketing, Business, or related discipline (MBA preferred)
• 10–15+ years of progressive experience in brand and marketing leadership roles
• Strong background in professional, B2B, or indirect distribution environments
• Proven experience managing regional or multi‑country marketing portfolios
• Demonstrated success leading innovation and go‑to‑market programs
• Experience working in complex, multicultural, matrix organizations

• Ability to build effective relationships internally & externally, driving shared goals. 

• Pro-active attitude and flexible approach. 

• Excellent time management skills and prioritization under pressure. 

• High attention to detail, strong organization and analytical skills. 
• Problem-solving and conflict resolution abilities
• Organizational and multitasking skills

• Excellent communication skills. Proficiency in English.

• High numeracy, and excellent PC skills. 
• Project management skills
• Ability to follow through and complete tasks on time
• Solution-minded; desire to solve problems
• Taking ownership and accountability for outcomes is a required attitude
• Ability to work independently
• Self-motivated and results-driven

WELLA COMPANY CORE VALUES:

• Creative - We foster creativity and excellence to create value for our brands & business.
• Create brand & customer experiences that delight
• Value expertise and intuition with data
• Promote innovative ideas & excel in executing them
• Collaborative - We work together to create the extraordinary.
• Act as one team from global to local and across functions
• Inspire & empower others to succeed
• Treat everyone with trust & assume positive intent
• Courageous - We are agile, entrepreneurial and we own our future.
• Take full accountability for driving results
• Make things happen quickly, turning decisions into action
• Be open minded & adaptable to new thinking and ways to work
• Connected - We stay connected, ensuring we are always customer centric.
• Connect with professional & consumer needs & behaviors
• Think digital first as we engage with professionals & consumers
• Create active & engaged communities physically & digitally
• Committed- We are responsible for our impact on others & planet.
• Build inclusive and diverse teams
• Act with integrity & transparency towards each other & the consumer
• Work to have a positive impact on the planet

WHAT WE OFFER

We care about growth, health, and wellbeing of our employees; therefore, our offer includes:

• Company car
• Luxmed medical insurance: Employee basic package is covered by Wella, you can upgrade the package or extend it to your spouse or partner and kids
• Life insurance: basic option is paid by Wella, you can upgrade the package for you and your family
• Lunch card
• Multisport card
• Parking subsidy or public transportation refund – depending on your commuting style
• One additional day off to celebrate each full year of employment (capped at five days) 
• Birthday as a holiday: celebrate with your loved ones!
• End-of-the-year gift, spring celebrations
• Bonus for life-time occasions (e.g., giving birth to a child, marriage)
• Attractive referral bonus for recommending talents to work at Wella
• State-of-the-art workspace, collaborative areas, cool events, and gatherings
• Occasional samples of our products to enjoy
• Access to discounts on our products in Wella and ghd online shops

WHO WE ARE

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company, please visit www.wellacompany.com and https://www.wellacompany.com/about-us.

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo