Senior Brand Marketing Manager

ABOUT THE ROLE

The Senior Brand Manager is responsible for developing and executing growth strategies for a portfolio of six brands across the Eastern Europe region, including Poland, Romania, the Czech Republic, Slovakia, Hungary, Lithuania, Latvia, and Estonia. This role focuses on building strong brand equity, driving innovation, managing pricing and assortment strategies, and ensuring consistent brand execution in collaboration with local market brand managers and the global brand team. The Senior Brand Manager will also oversee the regional marketing budget and lead brand excellence across all consumer touchpoints.

WHAT YOU WILL DO

• Regional Brand Strategy: Develop and implement holistic brand strategies that drive awareness, engagement, and market share across all eight Eastern European markets in line with global brand positioning and business priorities.

• Innovation & Launch Management: Lead the adaptation and go-to-market execution of global innovations. Identify regional opportunities for new product development and tailor launch plans to local consumer insights and market dynamics.

• Local Market Leadership: Manage and support local brand managers across the EE region, providing strategic direction, clear brand guidelines, and toolkits for market execution. Ensure alignment and excellence in brand activation across all countries.

• Pricing & Assortment Strategy: Define and maintain optimal portfolio architecture, pricing strategy, and brand role segmentation to support profitable growth and channel-specific relevance in each market.

• Budget Ownership: Plan and manage the regional marketing budget across brands. Ensure sufficient and efficient allocation of resources across activities and markets to drive ROI and brand performance.

• Cross-functional Collaboration: Work closely with Sales, Trade Marketing, Education, and Finance to ensure brand strategies are aligned with commercial objectives and are effectively executed through all channels.

• Global Team Liaison: Act as the key regional interface with the global brand teams. Ensure timely and efficient adaptation of global brand plans, assets, and messaging for Eastern Europe.

• Performance Analysis: Track and analyze brand KPIs, market share, and campaign effectiveness. Deliver actionable insights to refine brand strategies and identify growth opportunities.

WHAT WE WANT YOU TO BRING ALONG

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field

• Minimum 6–8 years of experience in brand management within the beauty or FMCG industry

• Experience managing multi-market strategies, ideally with exposure to distributor-led models

• Proven track record in launching innovation, leading brand growth, and managing a marketing budget

• Strong understanding of regional dynamics and consumer behavior in Eastern Europe

Skills:

• Strategic Brand Leadership: Strong ability to develop long-term growth strategies and translate them into actionable brand plans

• Innovation Management: Capability to manage complex product launches across diverse markets

• Analytical Thinking: Solid command of brand performance metrics, consumer insights, and business impact evaluation

• People Management: Ability to lead and motivate remote teams in international environments

• Communication & Influence: Excellent communication and storytelling skills to engage internal stakeholders and external partners

• Fluency in English

WHAT WE OFFER

At the heart of our company is a commitment to nurturing growth, health, and happiness. That’s why we offer:

• A flexible hybrid work model with the bonus of shorter Fridays all year long.
• A birthday gift of a day off—spend it with those who matter most!
• The freedom to work remotely from EU for up to 30 days annually.
• A day off for every full year with us (up to five extra days) to celebrate your dedication.
• Quarterly and annual recognition program that comes with financial rewards.
• Comprehensive Luxmed medical coverage.
• Life insurance to keep you and your loved ones protected.
• A lunch card to fuel your productivity.
• A Multisport card to keep you active and healthy.
• Support for your commute (public transport).
• Exciting product gifts four times a year and opportunities to sample new products.
• Funding for team bonding and integration activities.
• Bonuses for life’s special moments (like marriage or the birth of a child) and for long-term service.

WHO WE ARE

We are Wella Company, an innovative global leader in the beauty industry that combines 140+ years of earned wisdom and industry experience with the enthusiastic growth momentum of a newly minted independent entity. Now marking 3+ years as a stand-alone company, we are one of the fastest-growing companies in the beauty sector.

We have a portfolio of iconic professional and retail hair, nail, and cutting-edge beauty tech brands like Wella, Sebastian, Londa, Nioxin, System Professional, and OPI. Our vision is to enable people to look, feel, and be their true selves. This propels us forward, powering everything we do while also guiding our environmental and social progress.

We believe in the power of businesses to be ​a catalyst for change, enabling people, organizations, and societies to collectively prosper. We aim to unleash the potential of our people, partners, and organizations globally with sustainability and environmental, social, and governance (ESG) at our core.

Wella EE is part of the Wella CEEMEA region that operates in different go-to-market models, like Affiliate, Full Service Distributors, and Commissionaire Agents.  

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo